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Publication
Ascertaining Restaurant Financial Sustainability by Analyzing Menu Performance
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Advisor(s)
Abstract(s)
The complexity of companies in the restaurant industry is clear, and various
techniques can be used to make decisions. The analysis of performance and the optimization
of restaurant menus are considered important, which is why several approaches can be
used. The objective of this study is to achieve financial sustainability in the restaurant
industry through menu performance analysis and identifying strategies to improve menu
profitability. A qualitative methodology of a dual case study was adopted by comparing
a restaurant within a hotel and a street restaurant. The results show that for restaurant
owners and managers, these approaches are useful, simple, and pertinent for measuring the
performance of the restaurant menu and consequently improving results. The originality
of this research lies in the fact that three analysis models were applied simultaneously,
allowing for an in-depth analysis of the profitability of the menus being analyzed. This
study identified the most profitable items for each restaurant and the items that needed
to be changed to contribute more to the profitability of the restaurant’s menu, resulting
in practical implications. Through theoretical implications, this study corrects the limited
knowledge about performance through the restaurant menu, creating a starting point for
knowledge spreading to society. In conclusion, this research is one of the first to bridge
the gap between theory and practice, taking several approaches to assess restaurant menu
performances, which can be useful in restaurants to promote sustainability.
Description
Keywords
Restaurants Menu performance Profitability Sustainability Menu engineering
Citation
Gomes, C., Malheiros, C., Lima Santos, L., & Campos, F. (2025). Ascertaining Restaurant Financial Sustainability by Analyzing Menu Performance. Tourism and Hospitality, 6(1), 47. https://doi.org/10.3390/tourhosp6010047
Publisher
MDPI