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Publication
O Contributo do Turismo para o Desenvolvimento de Hábitos Saudáveis: Projeto de Animação Turística na zona de Caldas da Rainha
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Abstract(s)
O projeto “O Contributo do Turismo para o Desenvolvimento de Hábitos
Saudáveis” propõe o desenvovimento de uma proposta de animação turística na zona
das Caldas da Rainha, com o objetivo de promover hábitos de vida mais saudáveis
através de atividades turísticas. Ele explora o crescente interesse pelo turismo de
natureza, bem-estar e desportivo, destacando o potencial desses segmentos para
incentivar estilos de vida ativos e conscientes.
A empresa a criar posteriormente, fruto deste projeto, planeia oferecer uma
variedade de experiências turísticas que combinem o lazer com atividades físicas, como
caminhadas, ciclismo e piqueniques saudáveis. O projeto também visa desenvolver
parcerias com empreendimentos turísticos e utilizar os recursos naturais da região para
criar experiências enriquecedoras e sustentáveis.
O turismo é visto como uma ferramenta poderosa para combater o sedentarismo
e promover a saúde física e mental. Este projeto inclui uma análise detalhada do
mercado, da concorrência e da sustentabilidade, além de estratégias de comunicação e
certificação, para garantir que a empresa atenda às expectativas dos turistas modernos e
conscientes.
The project “The Contribution of Tourism to the Development of Healthy Habits” proposes the development of a tourism animation proposal in the Caldas da Rainha area, with the aim of promoting healthier lifestyle habits through tourism activities. It explores the growing interest in nature, wellness and sports tourism, highlighting the potential of these segments to encourage active and conscious lifestyles. The company to be created later, as a result of this project, plans to offer a variety of tourist experiences that combine leisure with physical activities, such as hiking, cycling and healthy picnics. The project also aims to develop partnerships with tourist enterprises and use the region's natural resources to create enriching and sustainable experiences. Tourism is seen as a powerful tool to combat sedentary lifestyles and promote physical and mental health. This project includes a detailed analysis of the market, competition and sustainability, as well as communication and certification strategies, to ensure that the company meets the expectations of modern, conscious tourists.
The project “The Contribution of Tourism to the Development of Healthy Habits” proposes the development of a tourism animation proposal in the Caldas da Rainha area, with the aim of promoting healthier lifestyle habits through tourism activities. It explores the growing interest in nature, wellness and sports tourism, highlighting the potential of these segments to encourage active and conscious lifestyles. The company to be created later, as a result of this project, plans to offer a variety of tourist experiences that combine leisure with physical activities, such as hiking, cycling and healthy picnics. The project also aims to develop partnerships with tourist enterprises and use the region's natural resources to create enriching and sustainable experiences. Tourism is seen as a powerful tool to combat sedentary lifestyles and promote physical and mental health. This project includes a detailed analysis of the market, competition and sustainability, as well as communication and certification strategies, to ensure that the company meets the expectations of modern, conscious tourists.
Description
Keywords
Turismo Experiências turísticas Hábitos saudáveis Recursos naturais