Repository logo
 
Publication

Drivers and outcomes of sustainable export marketing strategies in international environments

2023Journal article Open access
Simple item page
dc.contributor.authorSilva, Graça Miranda
dc.contributor.authorDias, Álvaro Lopes
dc.contributor.authorLisboa, Ana Cadima
dc.contributor.authorSilva, Filipa Pereira
dc.date.accessioned2023-12-06T18:59:49Z
dc.date.available2023-12-06T18:59:49Z
dc.date.issued2023
dc.descriptionThis work was supported by the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/ 04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT and Centro2020 through the Project references: UIDB/04044/2020; UIDP/04044/2020; Associate Laboratory ARISE LA/P/0112/ 2020; PAMI – ROTEIRO/0328/2013 (No 022158).pt_PT
dc.description.abstractPurpose – This study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance. Design/methodology/approach – This study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling. Findings – The results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an ecofriendly export marketing strategy contributes to firm’s export performance. Originality/value – This study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSilva, G.M., Dias, Á.L., Lisboa, A.C. and Silva, F.P. (2023), "Drivers and outcomes of sustainable export marketing strategies in international environments", Review of International Business and Strategy, Vol. 33 No. 4, pp. 627-648. https://doi.org/10.1108/RIBS-05-2022-0056pt_PT
dc.identifier.doihttps://doi.org/10.1108/RIBS-05-2022-0056pt_PT
dc.identifier.issn2059-6014
dc.identifier.urihttp://hdl.handle.net/10400.8/9014
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.relationCSG - Research in Social Sciences and Management
dc.relationCentre for Rapid and Sustainable Product Development
dc.relationCentre for Rapid and Sustainable Product Development
dc.relation.publisherversionhttps://www.emerald.com/insight/content/doi/10.1108/RIBS-05-2022-0056/full/htmlpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSustainable behavior of the firmpt_PT
dc.subjectEnvironmental marketingpt_PT
dc.subjectExport performancept_PT
dc.subjectStrategic corporate sustainabilitypt_PT
dc.subjectGreen export-related resourcespt_PT
dc.subjectGreen export-related capabilitiespt_PT
dc.titleDrivers and outcomes of sustainable export marketing strategies in international environmentspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCSG - Research in Social Sciences and Management
oaire.awardTitleCentre for Rapid and Sustainable Product Development
oaire.awardTitleCentre for Rapid and Sustainable Product Development
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04521%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04044%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F04044%2F2020/PT
oaire.citation.endPage648pt_PT
oaire.citation.issue4pt_PT
oaire.citation.startPage627pt_PT
oaire.citation.titleReview of International Business and Strategypt_PT
oaire.citation.volume33pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameLisboa
person.givenNameAna
person.identifier.ciencia-idC810-07A5-272D
person.identifier.orcid0000-0001-9568-5724
person.identifier.ridN-2657-2013
person.identifier.scopus-author-id40761616000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication9e3a7661-8ed9-4945-b2e6-0d54d7d10663
relation.isAuthorOfPublication.latestForDiscovery9e3a7661-8ed9-4945-b2e6-0d54d7d10663
relation.isProjectOfPublication593289e8-4fe0-463d-b65a-67d757af2049
relation.isProjectOfPublicationba3819b9-cea1-4668-a8e1-a9a80efbf353
relation.isProjectOfPublication8cd0aa36-7acb-4dec-a1e0-b047f06d2a4b
relation.isProjectOfPublication.latestForDiscoveryba3819b9-cea1-4668-a8e1-a9a80efbf353

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2023_Silva Dias Lisboa Silva_RIBS_Drivers and outcomes of sustainable export marketing strategies.pdf
Size:
314.17 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.32 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

CARME - Artigos
ESTG - Artigos em revistas internacionais