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Esta dissertação pretende compreender o papel que o design gráfico pode desempenhar a favor da consciencialização ambiental num público jovem, crianças que frequentem o 1º ciclo do ensino básico, com especial foco e base na questão da poluição dos oceanos. Este projeto adota uma abordagem criativa para envolver as crianças
não só na defesa do meio ambiente mas sim em todo o processo de investigação e criação do objeto. O projeto visa criar um livro infantil interativo, que seja lúdico e educativo, a favor de uma mensagem específica - a preservação dos ambientes marinhos e da proteção da vida oceânica. Eric Carle, conhecido pelos seus icónicos livros
infantis, acredita que as crianças realmente querem explorar o seu mundo e que gostam de fazer as suas próprias descobertas de aprendizagem (Carle, 1996), ideologia
esta defendida também por Sigel que defende a agilidade da criança, pois a mesma não é apenas um recipiente que deve ser preenchido com fatos, mas sim explorar e
descobrir a sua própria jornada de aprendizagem (Sigel, 1979). A investigação aprofunda-se em diversas áreas, incluindo a compreensão de como as crianças pensam e sentem, a arte da criação de histórias envolventes para jovens leitores e o cultivo de comportamentos, ideias, atitudes e valores ambientalmente responsáveis. Piaget descreveu que, para uma criança conhecer e construir conhecimento do mundo, a criança deve agir sobre objetos (Piaget, 1956). O estudo procura investigar várias possibilidades da criação de um objeto gráfico que potencie uma descoberta pela interação, enquanto comunica uma mensagem específica. O estudo também procura investigar a aplicação de princípios de design gráfico como um trabalho participativo, que inclui o público-alvo na tomada de decisões que irão influenciar o trabalho do designer e o objeto final. Metodologicamente, a tese emprega uma abordagem multidisciplinar, combinando métodos de pesquisa qualitativa, como revisão de literatura, estudos de caso e prototipagem de design bem como, métodos de pesquisa quantitativa através do design interativo e testes com utilizadores. Ao colocar ênfase na comunicação visual e na relação entre texto e imagem, esta tese procura refinar o conteúdo e os recursos interativos do livro para garantir o máximo envolvimento e impacto educacional. Em última análise, a investigação resulta num objeto que procura comunicar eficazmente mensagens ambientais com o propósito de aumentar a sensibilização e promover a sustentabilidade através da sua interatividade, mensagem e elementos visuais.
This thesis aims to understand the role of graphic design in favor of environmental awareness among a young audience, children attending the 1st cycle of basic education, with a special focus and basis on the issue of ocean pollution. This project adopts a creative approach to involve children not only in defending the environment but in the entire process of research and creation of the object. The project aims to create an interactive children’s book, which is playful and educational, in favor of a specific message - the preservation of marine environments and the protection of ocean life. Eric Carle, known for his iconic children’s books, believes that children really want to explore their world and that they enjoy making their own learning discoveries (Carle, 1996), an ideology also defended by Sigel who defends children’s agility, because it is not just a container that must be filled with facts, but rather explore and discover your own learning journey (Sigel, 1979). Research delves into several areas, including understanding how children think and feel, the art of creating engaging stories for young readers, and cultivating environmentally responsible behaviors, ideas, attitudes, and values. Piaget described that, for a child to know and build knowledge of the world, the child must act on objects (Piaget, 1956). Furthermore, the study investigates the application of graphic design principles to effectively communicate ecological messages and promote environmental awareness. Methodologically, the thesis employs a multidisciplinary approach, combining qualitative research methods such as literature review, case studies and design prototyping as well as quantitative research methods through iterative design and user testing. By placing emphasis on visual communication and the relationship between text and image, this thesis seeks to refine the book’s content and interactive features to ensure maximum engagement and educational impact. Ultimately, this object has the potential to effectively communicate environmental messages for the purpose of raising awareness and promoting sustainability through its interactivity, message and visual elements.
This thesis aims to understand the role of graphic design in favor of environmental awareness among a young audience, children attending the 1st cycle of basic education, with a special focus and basis on the issue of ocean pollution. This project adopts a creative approach to involve children not only in defending the environment but in the entire process of research and creation of the object. The project aims to create an interactive children’s book, which is playful and educational, in favor of a specific message - the preservation of marine environments and the protection of ocean life. Eric Carle, known for his iconic children’s books, believes that children really want to explore their world and that they enjoy making their own learning discoveries (Carle, 1996), an ideology also defended by Sigel who defends children’s agility, because it is not just a container that must be filled with facts, but rather explore and discover your own learning journey (Sigel, 1979). Research delves into several areas, including understanding how children think and feel, the art of creating engaging stories for young readers, and cultivating environmentally responsible behaviors, ideas, attitudes, and values. Piaget described that, for a child to know and build knowledge of the world, the child must act on objects (Piaget, 1956). Furthermore, the study investigates the application of graphic design principles to effectively communicate ecological messages and promote environmental awareness. Methodologically, the thesis employs a multidisciplinary approach, combining qualitative research methods such as literature review, case studies and design prototyping as well as quantitative research methods through iterative design and user testing. By placing emphasis on visual communication and the relationship between text and image, this thesis seeks to refine the book’s content and interactive features to ensure maximum engagement and educational impact. Ultimately, this object has the potential to effectively communicate environmental messages for the purpose of raising awareness and promoting sustainability through its interactivity, message and visual elements.
Descrição
Palavras-chave
Design Gráfico Poluição Marinha Livro de Crianças Interativo Ilustração