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Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park

2021-10-20Journal article Open access
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datacite.subject.fosCiências Sociais::Geografia Económica e Social
datacite.subject.fosCiências Naturais::Ciências da Terra e do Ambiente
datacite.subject.fosCiências Naturais::Ciências da Computação e da Informação
datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg11:Cidades e Comunidades Sustentáveis
dc.contributor.authorMartins, Hugo
dc.contributor.authorCarvalho, Paulo
dc.contributor.authorAlmeida, Nuno
dc.date.accessioned2026-01-12T18:26:43Z
dc.date.available2026-01-12T18:26:43Z
dc.date.issued2021-10-20
dc.description.abstractBased on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In terms of methodology, a confirmatory factor analysis was used to test the model and the research hypotheses. The sample was composed of 507 tourists who visited the Peneda-Gerês National Park in Northern Portugal. Results showed an acceptable fit. The items of each construct were very strong. Positive significant results were found for all the considered hypotheses, particularly regarding the association of sensory DBE and behavioural DBE (subdimensions of the DBE scale) with satisfaction. The sensory DBE and affective DBE subdimensions of the DBE scale were meaningfully associated with visitors’ intentions to recommend. Satisfaction was a strong mediator for sensory DBE impact on their intention to revisit and to recommend, and a less strong effect was found for satisfaction as a mediator for behavioural DBE impact on intentions to revisit and to recommend. The theoretical contribution of this study aimed to deepen the analysis of the DBE construct in its multidimensional aspect and its relationship with other constructs. The results are discussed in relation to their theoretical and practical relevance.eng
dc.description.sponsorshipThis work was funded by national funds through FCT—Foundation for Science and Technology, I.P., within the scope of reference project no. UIDB/04470/2020.
dc.identifier.citationMartins, H.; Carvalho, P.; Almeida, N. Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park. Sustainability 2021, 13, 11569. https://doi.org/10.3390/su132111569.
dc.identifier.doi10.3390/su132111569
dc.identifier.eissn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.8/15308
dc.language.isoeng
dc.peerreviewedyes
dc.publisherMDPI
dc.relationCentre for Tourism Research, Development and Innovation
dc.relation.hasversionhttps://www.mdpi.com/2071-1050/13/21/11569
dc.relation.ispartofSustainability
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectdestination brand experience
dc.subjectsatisfaction
dc.subjectintentions to revisit and recommend
dc.subjectPeneda- Gerês National Park (PGNP)
dc.titleDestination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Parkeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.endPage17
oaire.citation.issue21
oaire.citation.startPage1
oaire.citation.titleSustainability (Switzerland)
oaire.citation.volume13
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCASTANHEIRA ALMEIDA
person.givenNameNUNO MIGUEL
person.identifier.ciencia-id6511-4924-B351
person.identifier.orcid0000-0002-2322-0343
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication7db82778-20a1-49fe-b821-a4846c1f6a41
relation.isAuthorOfPublication.latestForDiscovery7db82778-20a1-49fe-b821-a4846c1f6a41
relation.isProjectOfPublication3a88203b-72d3-43e6-b11e-2805fe8b1821
relation.isProjectOfPublication.latestForDiscovery3a88203b-72d3-43e6-b11e-2805fe8b1821

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Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In terms of methodology, a confirmatory factor analysis was used to test the model and the research hypotheses. The sample was composed of 507 tourists who visited the Peneda-Gerês National Park in Northern Portugal. Results showed an acceptable fit. The items of each construct were very strong. Positive significant results were found for all the considered hypotheses, particularly regarding the association of sensory DBE and behavioural DBE (subdimensions of the DBE scale) with satisfaction. The sensory DBE and affective DBE subdimensions of the DBE scale were meaningfully associated with visitors’ intentions to recommend. Satisfaction was a strong mediator for sensory DBE impact on their intention to revisit and to recommend, and a less strong effect was found for satisfaction as a mediator for behavioural DBE impact on intentions to revisit and to recommend. The theoretical contribution of this study aimed to deepen the analysis of the DBE construct in its multidimensional aspect and its relationship with other constructs. The results are discussed in relation to their theoretical and practical relevance.
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