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A destination imagery processing model: Structural differences between dream and favourite destinations

2019-01Artigo científico Acesso aberto
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dc.contributor.authorCardoso, Lucília
dc.contributor.authorDias, Francisco
dc.contributor.authorAraújo, Arthur Filipe de
dc.contributor.authorMarques, Maria Isabel Andrés
dc.date.accessioned2026-07-23T13:41:00Z
dc.date.available2026-07-23T13:41:00Z
dc.date.issued2019-01
dc.description.abstractThe present paper aims at understanding how destination imagery is processed in tourists’ working memory. The research focuses on two highly desirable, but contrasting, destination brand categories: Favourite Destination, which involves retrospective memory of positive experiences in situ; and Dream Destination, based on tourists’ prospective memory. Through an online multilingual survey, 23,446 responses consisting of perceptions, evoked by way of free-recall, associated to Dream and Favourite Destinations, were collected. Findings point to clear structural differences between the imagery of Dream and Favourite Destinations. Additionally, a theoretical destination imagery model that offers a basis for future studies is proposed, and some managerial implications of significant relevance to destination marketing are discussed.eng
dc.identifier.citationLucília Cardoso, Francisco Dias, Arthur Filipe de Araújo, Maria Isabel Andrés Marques, A destination imagery processing model: Structural differences between dream and favourite destinations, Annals of Tourism Research, Volume 74, 2019, Pages 81-94, ISSN 0160-7383, https://doi.org/10.1016/j.annals.2018.11.001.
dc.identifier.doi10.1016/j.annals.2018.11.001
dc.identifier.issn0160-7383
dc.identifier.urihttp://hdl.handle.net/10400.8/16663
dc.language.isoeng
dc.peerreviewedyes
dc.publisherElsevier BV
dc.relation.hasversionhttps://www.sciencedirect.com/science/article/pii/S016073831830121X
dc.relation.ispartofAnnals of Tourism Research
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectDestination imagery
dc.subjectDestination image
dc.subjectFavourite destination
dc.subjectDream destination
dc.subjectDestination brand equity
dc.subjectDestination choice
dc.titleA destination imagery processing model: Structural differences between dream and favourite destinationseng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage94
oaire.citation.startPage81
oaire.citation.titleAnnals of Tourism Research
oaire.citation.volume74
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameDias
person.givenNameFrancisco
person.identifier169598
person.identifier.ciencia-idF411-3A09-F48F
person.identifier.orcid0000-0002-5466-7420
relation.isAuthorOfPublication20ca24a1-4df1-4edb-9b60-1bdcfca39ab9
relation.isAuthorOfPublication.latestForDiscovery20ca24a1-4df1-4edb-9b60-1bdcfca39ab9

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