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Publicação
A destination imagery processing model: Structural differences between dream and favourite destinations
Orientador(es)
Resumo(s)
The present paper aims at understanding how destination imagery is processed in tourists’ working memory. The research focuses on two highly desirable, but contrasting, destination brand categories: Favourite Destination, which involves retrospective memory of positive experiences in situ; and Dream Destination, based on tourists’ prospective memory. Through an online multilingual survey, 23,446 responses consisting of perceptions, evoked by way of free-recall, associated to Dream and Favourite Destinations, were collected. Findings point to clear structural differences between the imagery of Dream and Favourite Destinations. Additionally, a theoretical destination imagery model that offers a basis for future studies is proposed, and some managerial implications of significant relevance to destination marketing are discussed.
Descrição
Palavras-chave
Destination imagery Destination image Favourite destination Dream destination Destination brand equity Destination choice
Contexto Educativo
Citação
Lucília Cardoso, Francisco Dias, Arthur Filipe de Araújo, Maria Isabel Andrés Marques, A destination imagery processing model: Structural differences between dream and favourite destinations, Annals of Tourism Research, Volume 74, 2019, Pages 81-94, ISSN 0160-7383, https://doi.org/10.1016/j.annals.2018.11.001.
Editora
Elsevier BV