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Host-guest interactions as a key to enhancing tourists WOM communication about Mediterranean destinations

2024Book part Restricted access
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datacite.subject.fosCiências Sociais
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg09:Indústria, Inovação e Infraestruturas
dc.contributor.authorGomes, Dora
dc.contributor.authorKastenholz, Elisabeth
dc.contributor.authorFerreira, Alcina Gaspar
dc.date.accessioned2025-12-10T20:21:51Z
dc.date.available2025-12-10T20:21:51Z
dc.date.issued2024
dc.descriptionChapter 4
dc.description.abstractHost communities play diverse roles in tourism, from suppliers to ‘place ambassadors’, enriching the visitor experience with their local knowledge and hospitality. While recognising these advantages, gaps in understanding the overall impact of positive host-guest interactions on destination success, through word-of-mouth (WOM), persist. This research studies the dynamics in resident-tourist interactions by examining how the social environment (reflected in residents’ friendliness) and emotional solidarity (sense of being welcome, emotional closeness, and sympathetic understanding), augment tourists' likelihood to share positive WOM, thus enhancing destination management strategies. This may be one of the first studies focused on WOM as an outcome of host-guest interactions, where recommendations on this specific area are given, to the Mediterranean region. An online survey was conducted among Portuguese who reported holidays in the Mediterranean region. Data was analysed using multiple linear regression modelling. Findings indicate that the perceived social environment, sense of being welcome, and sympathetic understanding on behalf of residents significantly and positively influence tourists’ WOM about the Mediterranean region. These results reinforce the importance of involving residents in destination management. First, as key points of contact with tourists, fostering positive interactions and promoting the destination through subsequent WOM. Additionally, residents' involvement in destination management allows them to control their interaction purposes, minimising negative impacts and strengthening their commitment to the destination. Effective tourism strategies should prioritise host-guest interaction, which could be central to the community-led tourism concept, benefiting both tourists and residents alike.por
dc.description.sponsorship
dc.identifier.citationGomes, D., Kastenholz, E. & Ferreira, A.G. (2024). Host-guest interactions as a key to enhancing tourists WOM communication about Mediterranean destinations. In: Vargas-Sánchez, A. (Guest editor), Buonincontri, P., Errichiello, L., Micera, R. (Gen.eds). Tourism Governance Approaches for Facing the New Challenges of the Tourism Industry in the Mediterranean region. McGraw-Hill Education, Milan. ISBN: 9788838612787
dc.identifier.isbn9788838612787
dc.identifier.urihttp://hdl.handle.net/10400.8/14997
dc.language.isoeng
dc.peerreviewedyes
dc.publisherMcGraw-Hill Education
dc.relation.hasversionhttps://www.mheducation.it/tourism-governance-approaches-for-facing-the-new-challenges-of-the-tourism-industry-in-the-9788838612787-italy
dc.rights.uriN/A
dc.subjectsocial environment
dc.subjectsense of being welcome
dc.subjectemotional closeness
dc.subjectsympathetic understanding
dc.subjectword-of-mouth
dc.titleHost-guest interactions as a key to enhancing tourists WOM communication about Mediterranean destinationseng
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage123
oaire.citation.startPage101
oaire.citation.titleTourism governance approaches for facing the new challenges of the tourism industry in the Mediterranean region
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameGaspar Ferreira
person.givenNameAlcina
person.identifier.ciencia-id5415-BCD1-7FF1
person.identifier.orcid0000-0002-5119-5827
relation.isAuthorOfPublication04f923dd-4270-4336-b526-5c0e2c170de1
relation.isAuthorOfPublication.latestForDiscovery04f923dd-4270-4336-b526-5c0e2c170de1

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