Loading...
Publication
QUINTA DOS AVÓS: Alojamento Local
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.96 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente trabalho tem como objetivo desenvolver um projeto de Turismo Rural, na quinta familiar da autora do projeto. Esta quinta está localizada no concelho do Sardoal, no entanto faz fronteira com o concelho de Abrantes, no distrito de Santarém. Numa primeira fase do projeto, será apresentada a importância do Turismo em vários contextos de referência, principalmente na vertente do Azeite. Ao longo da revisão de literatura, serão abordados temas como turismo rural, turismo de natureza e turismo do Azeite. Para além de ser apresentada a descrição da propriedade no seu todo, e a exibição do projeto arquitetónico da parte residencial, serão retratadas ações de desenvolvimento turístico sustentável, como valorizar práticas locais sem impactar egativamente o ecossistema, (ex: incentivar os turistas a vivenciar atividades agrícolas e culturais autênticas da região, como workshops de culinária típica, colheita de produtos locais); instalar sistemas de energia renovável, como painéis solares e geradores eólicos, para reduzir o consumo de energia elétrica proveniente de fontes não renováveis; obter certificações de turismo sustentável, como o selo "Ecoturismo"; promover pacotes turísticos durante a baixa temporada; implementar sistemas eficazes de gestão de resíduos sólidos
nos alojamentos rurais; produção orgânica de alimentos que sejam utilizados no próprio restaurante ou vendidos aos turistas. Serão ainda, abordadas propostas de parcerias com produtores locais e regionais, como é
o caso do vinho do Casal da Coelheira e o mel da Miss Beekeeper, a fim de promover e divulgar os nossos produtos locais. Neste projeto foi elaborado um estudo de mercado, através de uma metodologia quantitativa,
com base num inquérito ao público em geral não residentes, com a perspetiva de identificar potenciais consumidores quer para o destino turístico Sardoal, quer para o nosso futuro empreendimento. Será ainda apresentado, o Plano de Negócios, com a descrição detalhada do projeto, incluindo o respetivo e plano de Marketing, e a Análise económico-financeira do estudo de viabilidade
do mesmo.
The aim of this work is to develop a rural tourism project on the author's family farm. This farm is located in the municipality of Sardoal, but borders the municipality of Abrantes, in the district of Santarém. In the first phase of the project, the importance of tourism in various reference contexts will be presented, mainly in the olive oil sector. The literature review will cover topics such as rural tourism, nature tourism and olive oil tourism. In addition to describing the property as a whole and showing the architectural design of the residential part, sustainable tourism development actions will be portrayed, such as valorizing local practices without negatively impacting the ecosystem, (e.g: encouraging tourists to experience authentic agricultural and cultural activities in the region, such as typical cookery workshops, harvesting local produce); installing renewable energy systems, such as solar panels and wind generators, to reduce electricity consumption from non-renewable sources; obtaining sustainable tourism certifications, such as the ‘Ecotourism’ label; promoting tourist packages during the low season; implementing effective solid waste management systems in rural accommodation; organic food production that is used in the restaurant itself or sold to tourists. There will also be proposals for partnerships with local and regional producers, such as Casal da Coelheira wine and Miss Beekeeper honey, to promote and publicise our local products. In this project, a market study was carried out using a quantitative methodology, based on a survey of non-resident general publics, with the aim of identifying potential consumers both for the tourist destination of Sardoal and for our future enterprise. The Business Plan will also be presented, with a detailed description of the project, including its Marketing Plan and the Economic and Financial Analysis of its feasibility study.
The aim of this work is to develop a rural tourism project on the author's family farm. This farm is located in the municipality of Sardoal, but borders the municipality of Abrantes, in the district of Santarém. In the first phase of the project, the importance of tourism in various reference contexts will be presented, mainly in the olive oil sector. The literature review will cover topics such as rural tourism, nature tourism and olive oil tourism. In addition to describing the property as a whole and showing the architectural design of the residential part, sustainable tourism development actions will be portrayed, such as valorizing local practices without negatively impacting the ecosystem, (e.g: encouraging tourists to experience authentic agricultural and cultural activities in the region, such as typical cookery workshops, harvesting local produce); installing renewable energy systems, such as solar panels and wind generators, to reduce electricity consumption from non-renewable sources; obtaining sustainable tourism certifications, such as the ‘Ecotourism’ label; promoting tourist packages during the low season; implementing effective solid waste management systems in rural accommodation; organic food production that is used in the restaurant itself or sold to tourists. There will also be proposals for partnerships with local and regional producers, such as Casal da Coelheira wine and Miss Beekeeper honey, to promote and publicise our local products. In this project, a market study was carried out using a quantitative methodology, based on a survey of non-resident general publics, with the aim of identifying potential consumers both for the tourist destination of Sardoal and for our future enterprise. The Business Plan will also be presented, with a detailed description of the project, including its Marketing Plan and the Economic and Financial Analysis of its feasibility study.
Description
Keywords
Turismo Marketing Turístico Turismo Rural Plano de Negócios