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Advisor(s)
Abstract(s)
Multinational corporations (MNCs) are subject to the various dimensions of
the external institutional environments where they operate. Institutional
theory suggests that MNCs need to conform to the prevailing rules, norms
and procedures of the locations where they operate in order to survive and
grow. This means that MNCs need to develop the best possible configuration
of strategy-structure for their worldwide operations. Previous research has
noted that in these conditions firms may simply seek to follow a referent
other. However, MNCs’ specific strategy for a focal foreign operation is likely
to determine the entry mode for each host country. That is, in certain
circumstances it may be whether MNCs are pursuing a market-seeking
strategy or a strategic resource seeking strategy that shapes the entry
mode in face of the prevailing institutional pressures. We contribute to the
understanding of entry modes into foreign markets as a reflection of a
strategic choice that is bound by institutional constraints.
Description
Keywords
Strategic resource seeking Market seeking Institutional environment Foreign entry modes
Citation
FERREIRA, Manuel Portugal; SERRA, Fernando Ribeiro - The impact of strategic resource seeking and market seeking strategies on foreign entry modes under institutional pressures. globADVANTAGE Working Paper. N.º 23 (2008), p. 1-26.
Publisher
Instituto Politécnico de Leiria. globADVANTAGE - Center of Research in International Business & Strategy