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Building Strategic Capabilities in Brazilian Firms

2020-10-09Book part Open access
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datacite.subject.fosCiências Sociais::Economia e Gestão
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg10:Reduzir as Desigualdades
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorFleury, Maria Tereza Leme
dc.contributor.authorCalixto, Cyntia Vilasboas
dc.contributor.authorFrias Pinto, Cláudia Sofia
dc.contributor.authorFleury, Afonso
dc.date.accessioned2025-09-18T12:05:22Z
dc.date.available2025-09-18T12:05:22Z
dc.date.issued2020-10-09
dc.description.abstractIn this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.eng
dc.identifier.citationFleury, M. T. L., Calixto, C. V., Pinto, C. S. F., & Fleury, A. (2020). Building Strategic Capabilities in Brazilian Firms. In A. Cuervo-Cazurra, W. Newburry, & S. H. Park (Eds.), Building Strategic Capabilities in Emerging Markets (pp. 235–257). chapter, Cambridge: Cambridge University Press. DOI: https://doi.org/10.1017/9781108565240.011.
dc.identifier.doi10.1017/9781108565240.011
dc.identifier.isbn9781108565240
dc.identifier.isbn9781108474375
dc.identifier.isbn9781108464253
dc.identifier.urihttp://hdl.handle.net/10400.8/14084
dc.language.isoeng
dc.peerreviewedn/a
dc.publisherCambridge University Press
dc.relation.hasversionhttps://www.cambridge.org/core/books/abs/building-strategic-capabilities-in-emerging-markets/building-strategic-capabilities-in-brazilian-firms/103AA53B85903E244380003D72FA8AA9
dc.relation.ispartofBuilding Strategic Capabilities in Emerging Markets
dc.rights.uriN/A
dc.subjectBrazil
dc.subjectstrategic capabilities
dc.subjectcompetitive advantage
dc.subjectinternationalization
dc.subjectentrepreneurship
dc.subjectinnovation
dc.subjectmultinational
dc.subjectemerging market
dc.subjectinstitutional turbulence
dc.subjectorganizational flexibility
dc.titleBuilding Strategic Capabilities in Brazilian Firmseng
dc.typebook part
dspace.entity.typePublication
oaire.citation.titleBuilding Strategic Capabilities in Emerging Markets
oaire.versionhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43
person.familyNameFrias Pinto
person.givenNameCláudia Sofia
person.identifier.orcid0000-0002-5250-8848
relation.isAuthorOfPublication8a95ac29-6f40-439e-b36d-d4ebad860f7e
relation.isAuthorOfPublication.latestForDiscovery8a95ac29-6f40-439e-b36d-d4ebad860f7e

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In this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.
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