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- The perception of tourists regarding the use of social networks to choose and book a hotelPublication . Sousa, Ana Elisa; Pais, Sónia; Viana, Ana SofiaThe internet, and in particular social networks, has transformed the relationship between the consumer and the hotel industry, increasingly imposing itself as an alternative to traditional means in choosing and booking a hotel. The hotel sector, recognizing the importance of social networks, has increased its commitment in promoting its services through them. The main objective of this study is to verify the perception of the consumer regarding the use of social networks to choose and book a tourist accommodation. Our research is based on data from a quantitative online survey, with a descriptive and inferential analysis of the data collected. The findings reveal that the importance of hotel establishments being present online is unavoidable today, as the analysis of information collected online about accommodations, user comments, as well as publications made by influencers, are a decisive factor when choosing and book a hotel establishment.
- Applications, advantages and disadvantages of artificial intelligence in tourism and hospitalityPublication . Sousa, Ana Elisa; Viana, Ana Sofia; Pais, SóniaArtificial Intelligence (AI) has received special attention in the Tourism and Hospitality sector. The researchers of this paper conducted a systematic literature review, in the timeframe from 1990 to October 2022, in three scientific databases: Scopus, Web of Science and Science Direct. This study allows the identification of the authors and relevant publications in the research area; the identification of the objectives, contexts, theoretical approaches and methods used in the literature on the subject; to verify the applications that Artificial Intelligence has in Tourism and Hospitality and to understand which are the advantages and disadvantages of the use of this technology in the sector.
- The role of social networks in the choice and reservation of the hotel establishmentPublication . Sousa, Ana Elisa; Pais, Sónia; Viana, Ana SofiaTechnology brings new challenges and opportunities for Tourism and Hospitality. Nowadays, social media are popular tools to searching, communicate and sharing, increasingly imposing itself as an alternative to traditional means in the choice and reservation of the hotel establishment. Recognizing the importance of technologies, more specifically of social networks, there has been an increase in the bet of the hotel sector in the dissemination of its services through these. The main objective of this study is to verify the role of social networks in choosing and booking tourist accommodation. An online questionnaire survey was applied. A descriptive and inferential analysis of the collected data was carried out, using the Excel and the Statistical Package for the Social Sciences (SPSS), version 26.0. The findings reveal that the social media are today the main means for collecting and sharing information about tourist accommodation. However, with regard to the reservation of the establishment, although this is done preferably online, it is essentially through the online tourist agencies and the website of the establishment itself.
- O impacto da COVID-19 nos planos de viagem depois da pandemiaPublication . Sousa, Ana Elisa; Pais, Sónia; Viana, Ana SofiaA pandemia por COVID-19 teve um forte impacto no setor do turismo com uma redução acentuada do número de viagens realizadas. O objetivo deste artigo é verificar qual o impacto da pandemia no comportamento de viagem dos turistas depois da pandemia, e de que modo este é influenciado pela perceção de segurança dos turistas para viajar e quais as medidas que estes consideram indispensáveis para retomarem as suas viagens. Para isso, foi aplicado um inquérito por questionário a 311 indivíduos, que revela a importância da continuidade da aplicação das medidas de higiene e sanitárias, como fulcrais para o aumento da perceção de segurança e a decisão de viajar, que se prevê que aumente progressivamente ao longo dos próximos anos.