CiTUR - Comunicações em conferências com publicação em atas
Permanent URI for this collection
Browse
Browsing CiTUR - Comunicações em conferências com publicação em atas by Subject "Algarve"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
- Visual analysis of the projected image of destination: The case of the visitalgarve.pt websitePublication . Sousa, Ana; Pais, SóniaThe aim of this study is to analyze the visual content of the website visitalgarve.pt, in order to verify which online image is projected. Despite the lack of consensus on a scale for measuring the image of the tourist destination, some attributes are usually determined for this analysis, such as climate, accommodation, historical and cultural, among others. The methodology used was the analysis of the visual content of the website visitalgarve.pt. For this, a sample of 1601 photographs and videos was used. The images were collected using the ImageDownloader extension. After a first selection of images, two researchers, separately, analyzed the photographs and videos and coded them into subcategories, considering their content, description, and captions. The projected image of the Algarve is based on its natural attributes, on the accommodation it provides to tourists and on the diversity of tourist attractions and less on the attributes “culture and art”, “people” and “flora and fauna”. This study identifies the visually projected strengths and weaknesses of the Algarve image. The indication of two new cognitive dimensions allows the Destination Management Organizations (DMO) to highlight the attributes that comprise them, as a differentiating and motivating factor for tourists to visit a particular destination.