Browsing by Author "Tavares, Fernando Oliveira"
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- Financial literacy in individuals trained in economics, management, finance, and accountingPublication . Tavares, Fernando Oliveira; Santos, E.; Vasco TavaresThis study aims to analyse and compare the perception and the knowledge of financial literacy of the Portuguese with training in Economics, Management, Finance, and/or Accounting. It is used a quantitative methodology based on a questionnaire that studies the perception of financial literacy and assesses financial literacy knowledge. The sample is formed by 395 Portuguese individuals with training in Economics, Management, Finance, and/or Accounting. The obtained results show that the scale of financial literacy perception presents a structure with three factors: 1–2 year financial goals and planning, long-term saving, and taste for numerical calculations. The results also show that the Portuguese individuals present greater levels of financial literacy perception compared to their actual knowledge of financial literacy. The originality of this study shows that the utilized instrument was adequate to measure the financial literacy perception of the Portuguese individuals with training in the areas of Economics, Management, Finance, and Accounting. The difference between the perception and the actual knowledge of financial literacy among people trained in these areas should encourage a revision of the curriculums of these degrees, to shorten that gap.
- Importance of traditions and family business at Christmas: a quantitative analysis of practices and values in PortugalPublication . Santos, E.; Tavares, Fernando Oliveira; Foliveira, Margarida FreitasPurpose – Christmas is the most consumed event of the year, always full of traditions, namely family ones, which are very significant. In this way, it is intended to find out the importance of traditions at Christmas time and analyze their implications for family businesses. Design/methodology/approach – The study is quantitative in nature, based on a questionnaire survey carried out with 551 Portuguese individuals, over 18 years of age, where different issues related to Christmas traditions and family are addressed. Findings – The results demonstrate that the Christmas traditions scale is made up of four factors: family traditions on Christmas Eve, aspects related to the Christmas spirit, changes in Christmas traditions with the COVID-19 pandemic and traditions of participating in events with family at Christmas. Cod and octopus dishes are the most popular dishes on Christmas Eve. In relation to sweets/desserts, king cake, rabanadas, vermicelli, children’s bread and sponge cake are the most common on Christmas Eve. Originality/value – The study helps to understand Portuguese Christmas traditions, providing knowledge that allows defining strategies for family businesses, improving the experience and relationship with consumers at a special time of year. It is hoped that the trends in Christmas traditions in this study will contribute to unveiling the Christmas spirit, also serve as a marketing image and create curiosity and motivation on the part of other cultures to visit Portugal during this festive season, in order to experience Christmas traditions
- A Influência da Imagem dos Produtos no Valor das Marcas LameirinhoPublication . Santos, E.; Monteiro, Cláudia; Tavares, Fernando OliveiraA competitividade que as empresas enfrentam nos dias de hoje é uma batalha constante para a sua sobrevivência, sendo ainda mais, em tempos de crise. As marcas são muito importantes do ponto de vista do desenvolvimento da gestão de qualquer empresa. As marcas aproximam pessoas e as pessoas revêem-se nas marcas. No presente estudo pretende-se estudar o valor das marcas representadas pela empresa Lameirinho e analisar se a imagem dos produtos e outras variáveis influenciam o valor das suas marcas. Em termos metodológicos, a revisão de literatura permitiu recolher as informações necessárias para definir o problema da investigação, os objetivos e as hipóteses. O estudo efetuado é de natureza quantitativa, sendo baseado num inquérito por questionário que analisa as variáveis: imagem da marca; notoriedade da marca; qualidade percebida, lealdade à marca e imagem dos produtos. A amostra é constituída por 174 inquiridos, sendo 63 clientes das marcas representadas pela empresa Lameirinho. Os resultados mostram que os indivíduos atribuem valor às marcas representadas pela empresa Lameirinho. Foi possível também inferir que a notoriedade da marca e a imagem dos produtos influenciam positivamente o valor da marca, sendo a imagem dos produtos considerada uma variável muito importante para o valor das marcas representadas pela empresa Lameirinho. Espera-se que esta investigação contribua para o aumento do conhecimento científico e para a criação de novas estratégias para gestão das marcas em empresas da área têxtil.
- Risk Planning and Management in Portuguese Companies - A Statistical ApproachPublication . Tavares, Fernando Oliveira; Santos, E.; Tavares, Vasco Capela; Ratten, VanessaThe purpose of this article is to study risk management planning and risk management in Portuguese companies. The methodology used is of a quantitative nature, based on a questionnaire survey that analyzes the risk management planning and risk management of 1647 Portuguese companies from different sectors of activity. The results allow us to conclude that the aspects that most manifest themselves in the perceptions of risk management planning are having a management plan that includes the relationship with customers, suppliers, and employees, as well as an updated security plan. This study intends to contribute to academic knowledge and for companies to know and master the concepts of risk management planning and risk management in its different aspects, helping the adoption of strategies to better plan risk management. The results make it possible to understand the differences in planning and risk management between larger and smaller companies, between older and younger companies, and between family and non-family companies. These results can contribute to increasing corporate sustainability and improving performance in planning and managing corporate risks.
- The Senses as Experiences in Wine Tourism : A Comparative Statistical Analysis between Abruzzo and DouroPublication . Santos, E.; Barattucci, Massimiliano; Tavares, Fernando Oliveira; Tavares, Vasco CapelaSensory experiences play a remarkable role in the visitor’s satisfaction and behavioral intention to return to a wine tourism unit, so it is important to frequently review the environment in which the experience is lived, to make it memorable. This study aimed to perform a comparative analysis of the perception of sensory experiences between the Abruzzo region in Italy and the Douro region in Portugal. This study also intended to understand the most important sensations sought by wine tourists in each region. A quantitative methodology was used, based on a questionnaire survey that analyses the perceptions of sensory experiences and some variables that characterize the profile of wine tourists. The sample consisted of 199 wine tourists who visited the wine tourism units of the aforementioned regions. The structural equation model results showed that sensory experiences were composed of five factors: sight, hearing, smell, taste, and touch, and sensory experiences manifested with greater intensity in the hearing and smell factors. By comparing the results between the two regions, it can be concluded that smell is the most important factor for wine tourists who visit the Douro region, while for those who visit the Abruzzo region, it is the taste. The obtained results are important, in that they allow perceiving the differences in perception in sensory experiences, which has an impact on the management of companies in the two regions studied. This comparison between two wine regions in two different countries is pioneering work. Different wine regions have different attractiveness factors.
- What Do Children with Above-Average Abilities Understand About Financial Literacy?Publication . Santos, Eulália; Tavares, Fernando Oliveira; Maurício, CátiaMetaphors help to simplify complex concepts, making them more accessible and understandable for children. Children can build a more concrete understanding of these concepts by associating abstract financial ideas with familiar situations or objects. The present study aims to explore what children with above-average abilities understand by financial literacy, using words and images as tools of expression. During a workshop, 22 children with above-average abilities participated in two tasks, one individual and one group task. The results showed that “save” (90.9%), “money” (63.9%), “invest” (59.1%), and “bank” (54.5%) are the words most strongly associated with the concept of financial literacy among the children. Regarding images, money (M = 1.77), a clock or calendar (M = 2.50), a pig (M = 2.75), and a house (M = 2.84) were identified as the most representative symbols of financial literacy for this group of children. In the group task, children perceive financial literacy mainly as managing and using money to satisfy needs and desires. The results can inform educators about the need to adapt educational materials to match children’s level of understanding better, promoting more effective and accessible financial education.