Browsing by Author "Sharma, Swati"
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- PrefacePublication . Sharma, Swati; Kumar, Narendra; Santos, Vasco Ribeiro dos; Miranda-Fernandez, KarenIn recent years, a new trend has emerged in the world of travel, reshaping the traditional concept of business trips. Bleisure tourism, a portmanteau of business and leisure, is gaining popularity as professionals increasingly seek ways to balance their work commitments with the desire for relaxation and exploration. Bleisure tourism represents a departure from the conventional notion of business travel, where professionals would visit a destination solely for work- related purposes. Instead, individuals now seize the opportunity to extend their stay, transforming business trips into a dual- purpose experience that combines work and leisure seamlessly.