Percorrer por autor "Santos, Vasco"
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- Análise da oferta de enoturismo da região TejoPublication . Santos, Vasco; Santos, Eulália; Oliveira, Simão; Caldeira, Ana; Martinho, FilipaO enoturismo é um dos produtos turísticos que mais se tem desenvolvido nas últimas décadas a nível mundial, sendo uma área que requer uma constante investigação e monitorização, por forma a adequar a oferta à evolução da procura. Este estudo, inserido no projeto de investigação científica, "Wine Experience and Sensations: Wine Heritage & Culture Explorer in Tejo Region", tem como propósito analisar a oferta de enoturismo da região Tejo, através da identificação, reconhecimento e levantamento das estruturas ou condições existentes em cada uma das unidades de enoturismo da região, certificadas pela Comissão Vitivinícola Regional do Tejo (CVR Tejo). A metodologia usada foi baseada num formulário de identificação da oferta do enoturismo do Tejo realizado pela CVR Tejo, aplicada aos responsáveis das unidades de enoturismo em estudo, obtendo-se uma amostra por conveniência no total de 26 unidades de enoturismo. A análise estatística foi realizada com recurso às técnicas de estatística descritiva, através do software IBM SPSS Statistics 25. Concluiu-se que as quintas de enoturismo da região Tejo cumprem os requisitos ao nível dos serviços básicos requeridos numa unidade de enoturismo, isto é, todas efetuam provas de vinho e circuito de visitas à adega e a maioria disponibiliza o circuito de visitas às vinhas, o que vai de encontro aos dados do Turismo de Portugal, no que se refere às atividades mais procuradas por enoturistas.
- Developing a wine experience scale: A new strategy to measure holistic behaviour of wine touristsPublication . Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Santos-Pavón, EnriqueThis study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related to wine tourism. The development of the scale follows the most recognised validated procedures. Data were collected from a total of 647 international wine tourists in the wine cellars of the two main fortified wine tourism regions visiting areas: Porto and Madeira. Structural equation modelling (SEM-AMOS) was used as the main analysis and validation tool. The resulting 18-item wine experience scale comprises four major dimensions: (1) Wine storytelling, (2) wine tasting excitement, (3) wine involvement, and (4) winescape. All these showed reliable and validated indicators. This new scale presents a valid new tool to better measure and evaluate experiences in a wine tourism setting. This study o ers a broad range of use for academics, managers, planners, and practitioners. It shows how a new measurement tool focused on the wine tourism experience in terms of several outcomes and applications, addressing important practical managerial implications, can have an impact on academic research. Most previous tourism scales still fail to measure the specifics of wine settings. This is the first scale that comprises the dimensions of experience with wine senses, applied in a relevant wine destination where research is still limited. The results are relevant in boosting the increasingly recognized awareness of Portugal as wine tourism, as well as bringing experience scales to the body of knowledge.
- Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining TalentPublication . Monteiro, Beatriz; Santos, Vasco; Reis, Isabel; Sampaio, Marta Correia; Sousa, Bruno; Martinho, Filipa; Sousa, Maria José; Au-Yong-Oliveira, ManuelMost business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprises must invest in employer branding policies and be aware of the factors that differentiate them from others when attracting employees. This study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents. An exploratory approach based on a quantitative perspective was adopted to develop an employer branding model applied to SMEs, with two major reference employer branding models and frameworks used as the main support. The model of employer branding was applied to SMEs regarding four dimensions, whereby essential questions are asked, namely (1) organizational culture (e.g., do employees have a job description aligned with the corporate culture?), (2) company strategy (e.g., what is the strategy if business volume decreases?), (3) company reputation (e.g., how do you perceive and treat negative feedback?), and (4) reward systems (e.g., do you feel that your employees are motivated intrinsically or extrinsically or both?), ordered by layers based on a logical sequence. The new proposed model is expected to serve as a useful strategic tool and as a basis for attracting, retaining and managing talent, specifically in the SMEs context. This new model provides a set of strategic and competitiveness benefits for SMEs, while contributing to making enterprises more profitable. The model also contributes to SMEs having a better image and reputation, enabling them to stand out from others in the war for talent.
- A importância e a prática da formação profissional na performance técnica dos formandos no tecido empresarialPublication . Santos, VascoO presente relatório de estágio insere-se na importância, emergência e na diferenciação que a formação profissional assume em Portugal, designadamente na Escola Profissional da Nazaré (EPNazaré), no que concerne ao seu caráter funcional e também à sua extrema importância atualmente, aliado à prática da formação profissional, analisando a performance técnica dos formandos no tecido empresarial. Procurou-se apresentar teorias de especialistas da área, no sentido de elaborar a contextualização da evolução histórica do ensino, nesta modalidade em que se insere a componente técnica e profissional, característica ímpar do ensino profissional. A prática do estágio compreendeu um conjunto de tarefas inerentes à lecionação da formação profissional, destacando-se a elaboração das planificações e cronogramas, indissociáveis à preparação da formação, quer ainda à administração da formação propriamente dita, salientando-se efetivamente, as atividades de natureza pedagógica e prática no contexto da formação, concretamente na área do marketing e do turismo e a não menos importante, orientação de estágios. Foi privilegiado o inquérito por questionário, a fim de ser aferido o desempenho prestado ao longo do estágio, por forma a saber qual a opinião dos alunos quando confrontados com a qualidade, rigor e exigência por parte do formador estagiário. Com este estudo pretendeu-se analisar todos os elementos que direta e indiretamente interagem com a prática da formação profissional nos cursos profissionais de nível secundário, designadamente nos cursos técnicos de organização de eventos, curso técnico de turismo e ainda, no curso técnico de comunicação: marketing, relações públicas e publicidade, bem como o know-how evidenciado na formação em contexto de trabalho/estágio, e a consequente preparação para o ingresso no mercado de trabalho. Avultou-se o facto de que tanto os alunos como os docentes, terem consciência que o ensino profissional pela sua essência, prepara os alunos para que se tornem trabalhadores ativos e especializados numa determinada área.
- Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of EmployeesPublication . Alves, Patrícia; Santos, Vasco; Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta Correia; Sousa, Maria José; Au-Yong-Oliveira, ManuelIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization.
- Tourism towards Sustainability and Innovation: A Systematic Literature ReviewPublication . Santos, Vasco; Sousa, Maria José; Costa, Carlos; Au-Yong-Oliveira, ManuelIn this paper, we analyze the progress of tourism towards sustainability and innovation through a systematic literature review summarizing the last five years of research strictly focused on innovation and sustainability applied to tourism. This research comprises a range of theories, practices, methods, and results pursuing innovation and sustainability across different levels, stages, and drivers, and in many tourism contexts. Wide, in-depth, and structured analysis, evaluation, and examination (using the PRISMA and VOSviewer tools) of a final sample of 50 scholarly papers from 27 journals, published between 2017 and the first quarter of 2021, were undertaken. Current publications emphasize qualitative, quantitative, and mixed research methods, as well as statistical and econometric methods, such as descriptive statistics, factor analysis, and structural equation modeling. This study categorizes the four major topics identified, sustainability, innovation, sustainable development, and sustainable tourism, which comprised the contextual dimensions and relevant stages of the subject areas examined. This systematic literature review highlights advances and the significantly increasing overall number of papers over recent years. Currently, sustainability is in a more advanced state compared to innovation. The outcomes highlight that the indicators of sustainability and innovation still need further analysis within the tourism context. However, more concrete process indicators are needed for continuous improvement of the front-end of innovation and sustainable tourism. The results help in better understanding the sustainability and innovation process as applied to tourism. In particular, this study explores further direct linkages between sustainability and innovation and tourism, discussing and providing new future directions aligned with the closing remarks as well as a strategic agenda for future action post-COVID-19.
- Towards Internationalization: Exploring Economic Diplomacy in the Middle East (GCC)Publication . Pontes, Daniel; Santos, Vasco; Samões, Orlando; Wang, Shuangao; Figueiredo, RonnieInternationalization is a crucial process for companies seeking growth and expansion in foreign markets, especially in the Middle East, where economies have been developing and diversifying business opportunities, seeing it as an attractive destination to expand their operations. This study presents a comprehensive analysis of the internationalization process of economic diplomacy by exploring the experiences of renowned Portuguese companies within the Gulf Cooperation Council. The Gulf Cooperation Council countries are integral players in the Middle East market, characterized as rentier states that are heavily reliant on oil and gas revenues and possess varying levels of economic and military strength, with Saudi Arabia and the UAE being the most prominent. The focus group method was applied in the qualitative research. It contributes to reinforcing the literature on internationalization processes, economic diplomacy, and the Middle East market. The findings provide valuable guidance to Portuguese companies, policymakers, and economic diplomats involved in promoting and facilitating international trade and investment.
- Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementPublication . Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Marôco, João; Santos-Pavón, EnriqueThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.