Browsing by Author "Pinto, Filipe"
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- Database marketing intelligence supported by ontologiesPublication . Pinto, Filipe; Santos, Manuel Filipe; Marques, Alzira; Mota Pinto, Filipe; Marques, AlziraMarketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework. This article aims to introduce an almost unexplored research at marketing field: the ontological approach to the Database Marketing process. We propose a framework supported by ontologies and knowledge extraction from databases techniques. Therefore this paper has two purposes: to integrate the ontological approach into Database Marketing and to create a domain ontology, a knowledge base that will enhance the entire process at both levels, marketing and knowledge extraction techniques. In order to structure and systematize the marketing concepts, Action Research methodology has been applied. At the end of this research the ontologies will be used to pre-generalize the Database Marketing knowledge through a knowledge base.
- INTCare: On-line knowledge discovery in the intensive care unitPublication . Gago, Pedro; Fernandes, C.; Pinto, Filipe; Santos, M.F.In our work aim to automate the knowledge discovery process. In this paper we present the INTCare system, an intelligent decision support system for intensive care medicine. INTCare is an agent based system that has (autonomous) agents responsible both for data acquisition and model updating thus reducing the need for human intervention. In the present, INTCare is predicting organ failure and probability of in-hospital death. Reliable prediction results facilitate a change from the current reactive behavior to a pro-active one thus enhancing the quality of service. The functional and structural aspects are presented as are some results obtained using data collected from the bedside monitors.