Browsing by Author "Martins, Rui"
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- Dark tourists: Are almost all of usPublication . Martins, Rui; Martins, Rita; Sousa, DanielaExperiencing places associated with death is not a recent phenomenon. For a long time, people have been attracted to sites, attractions or events that somehow are associated with death or disaster. War related sites possibly constitute one of the largest categories of tourist attractions worldwide. This study raises the question of whether Dark Tourism is only of interest to a niche of tourists or if there is the desire and motivation in each of us to have a dark experience. One can conclude that, consciously or unconsciously, man in general is attracted to practice this type of tourism, and frequently not even the tourist realizes that his motivations are linked to the proximity of death and disaster.
- Manual de boas práticas e sustentabilidade no turismoPublication . Almeida, Paulo; Eurico, Sofia; Almeida, Sérgio; Oliveira, Fernanda; Jorge, João Paulo; Ramos, Dulcineia; Oliveira, Verónica; Simões, Ana Raquel; Borges, Patrícia; Malheiros, Cátia; Caetano, Marta; Amorim, Daniela; Viana, Ana Sofia; Coelho, Júlio; Sousa, Ana Elisa; Lourenço, Paulo; Rafael, Célia; Almeida, Nuno; Fonseca, Júlia; Schön, Michael; Martins, Rui; Dias, Francisco; Cardoso, Lucília; Mendes, Alexandra; Bento, Carla; Elias-Almeida, Anabela; Varela, Luciana; Varela, Jorge; Santos, Luís Lima; Gomes, Conceição; Brasão, Inês; Baptista, Pedro
- Methodological proposal for co-creation of the network of friendly cities of senior touristPublication . Caetano, Marta; Martins, RuiPortugal is the 4th country in the European Union with the highest percentage of older people (2015 European Commission data), an age group that, despite its heterogeneity, has increasing motivations regarding tourism. Active aging implies a new economic capacity, a mental and physical readiness to acquire new knowledge and new experiences. Studies already conducted recognize patterns of active aging and identify barriers to their achievement, the development of successful strategies for their promotion, and the dissemination of good practices adopted in various contexts. In 2007 WHO created the Global Network of Senior Friendly Cities which aims to identify the essential characteristics of the urban environment that enable active aging. Already under development in some Portuguese cities, this program meets the need of the elderly to live in environments that provide support and skills development. The present study goes in this direction advocating concerns with the conditions offered by the city to the senior tourism. Based on the program “Friendly Cities of the Elderly” it was intended to develop a research model that allows, on a co-creation basis, to analyze the necessary conditions for the City to meet the attributes to be “friendly cities of senior tourist.” The study was based on the Focus Group methodology. The bottom-top participatory approach involving the elderly in analysis and communication allows them to feel empowered to participate in decision-making processes, promoting their inclusion. The choice of this qualitative methodology relates to the need for the involvement of different stakeholders in collecting information based on an in-depth interview analysis.
- Repensar el marketing estratégico de la ciudad: Análisis del comportamiento de los portugueses seniors en el contexto del turismo de ciudadPublication . Martins, Rui; Moral, Alejandro del; Schön, MichaelThe main objective of this study is to understand the behavior of tourists aged at 55 years or more (seniors) in the context of city tourism, and how knowledge of such behaviors can contribute to the construction of the "city brand" strategy. Knowing that the aging of the population is an irreversible trend worldwide and considering the growing importance of the senior segment tourists (due to its greater financial capacity and leisure time availability) for the economy of countries, regions and cities. The methodology applied in this study consisted in a survey with a sample of 426 valid senior tourist respondents in Portugal, to analyze the role played by the motivations of this tourism segment when they make a city-break.
- Turismo inclusivo: A experiência Turística e a Terapêutica na DemênciaPublication . Rosa, Marlene; Martins, Rui; Silva, Emanuel[Introdução] Numa era marcada por desafios sem precedentes, a demência emerge como uma pandemia silenciosa, transpondo barreiras e convocando a necessidade de iniciar uma jornada por entendimento e respostas. Não limitada a fronteiras geográficas ou sociais, esta condição afeta uma parcela substancial da população mundial, sendo cada vez mais reconhecida como uma crise de saúde pública que exige uma resposta coordenada e compassiva. [Conclusão] Este guia foi meticulosamente concebido para fornecer orientações específicas e valiosas a diversos grupos que interagem com pessoas que vivem com demência, permitindo planear e realizar viagens seguras e confortáveis, e garantindo que as experiências turísticas sejam acessíveis e enriquecedoras para todos.