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Publication
Methodological proposal for co-creation of the network of friendly cities of senior tourist
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Abstract(s)
Portugal is the 4th country in the European Union with the highest percentage of older people (2015 European Commission data), an age group that, despite its heterogeneity, has increasing motivations regarding tourism. Active aging implies a new economic capacity, a mental and physical readiness to acquire new knowledge
and new experiences. Studies already conducted recognize patterns of active aging and identify barriers to their achievement, the development of successful strategies for their promotion, and the dissemination of good practices adopted in various contexts. In 2007 WHO created the Global Network of Senior Friendly Cities which aims to identify the essential characteristics of the urban environment that enable active aging. Already under development in some Portuguese cities, this program meets the need of the elderly to live in environments that provide support and skills development. The present study goes in this direction advocating concerns with the
conditions offered by the city to the senior tourism. Based on the program “Friendly Cities of the Elderly” it was intended to develop a research model that allows, on a co-creation basis, to analyze the necessary conditions for the City to meet the attributes to be “friendly cities of senior tourist.” The study was based on the Focus Group methodology. The bottom-top participatory approach involving the elderly in analysis and communication allows them to feel empowered to participate in decision-making processes, promoting their inclusion. The choice of this qualitative methodology relates to the need for the involvement of different stakeholders in collecting information based on an in-depth interview analysis.
Description
Keywords
City product City tourism Senior tourist Push & Pull theory
Pedagogical Context
Citation
Caetano, M., & Martins, R. (2019, Nov. 5-7). Methodological proposal for co-creation of the network of friendly cities of senior tourist. [Abstract]. The image and sustainability of tourism destinations: Proceedings of the 11th International Tourism Congress: Abstract book. CITUR