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Diferenciação do produto através da valorização do turismo industrial
Publication . Guerra, Tânia Ferreira; Pacheco, Maria Pilar Moreno; Almeida, António Sérgio Araújo de
This article aims to analyze the industrial resources that are able to define a tourism product, this being assumed as a differentiating factor of a destination. In addition to a documentary research the practical example of S. João da Madeira has been used. Combined with the concept of cultural tourism, we find the concept of industrial heritage and in this setting the cultural offer, in its industrial expression, becomes an alternative solution that might promote diversified experiences. However, not all existing industrial heritage or industrial offer emerges as something attractive or interesting to the visitor. Mainly, the interest lies in the exceptionality and differentiation of experiences and in a global experience, holistically organized by the Destination. In this context, the search for alternatives to the traditional tourism product stands out, in order to respond to the needs of an increasingly demanding market with permanent oscillations.
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