Morotugal - Bilingual Typeface: Bridging Portugal and Morocco

Lakrizi, Lamya Sefyani

http://hdl.handle.net/10400.8/8275

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Authors

Lakrizi, Lamya Sefyani

Advisor(s)

Santos, Ricardo Rodrigues dos

Abstract(s)

This research attempts to show considerations related to typeface design, specifically for printed materials used to showcase the cultral connections between Morocco and Portugal. Morotugal hybrid typeface will mostly appeal graphically and visually amusing toward a specific target, which are Portuguese and Moroccan dialects speakers. Albeit Portugal being only few miles away from Morocco, it seems that the relationship between the two countries are not often talked about. This is where this research comes in handy. A common typeface is thus needed to describe and showcase not only the diplomatic relations but also the cultural similarity and common words between these nations. This thesis sheds light on methodological techniques while harmonizing and exploring bilingual typefaces. It also investigates different attempts to improve experimentation and blend and homogenize Arabic (Maghribi Mabsut Style) and Latin alphabets, alongside a survey that was conducted to collect large amounts of data to better understand my target audience. The purpose is to explore different legible approaches and create a unified visible typographic identity. Ultimately, the goal is to create a distinct typeface that will showcase and create a visual identity for the bilateralism between Morocco and Portugal, focusing specifically on the common words used in both countries.