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Contributos de plataformas digitais para a realização experiencial de viajantes a solo – o protagonismo da liberdade, da partilha e da memória
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Resumo(s)
Este estudo analisa o impacto de determinadas plataformas digitais nas viagens a solo, com base num modelo tripartido da experiência turística, contemplando as suas fases temporais: pré-experiência, experiência e pós-experiência. A investigação procurou compreender de que forma estas tecnologias influenciam, auxiliam e satisfazem os viajantes a solo. Em termos metodológicos, recorreu-se a uma pesquisa bibliográfica de referência internacional, tendo sido utilizados questionários a viajantes e entrevistas a agências de viagem, visando uma desejada triangulação de dados. Os resultados demonstram que as plataformas digitais analisadas exercem um papel multifuncional, informativo, logístico, simbólico e emocional, ao longo de toda a jornada turística, reforçando dimensões como a autonomia, a segurança e a liberdade. Um dos principais contributos deste estudo é a identificação da partilha como um Fator Intensificador da Experiência Turística, reforçando o envolvimento emocional e a ligação com a comunidade de viajantes. Verificou-se ainda que o contacto humano permanece valorizado por certos perfis de viajantes, sobretudo em situações mais exigentes das suas jornadas. O estudo aponta para a coexistência entre mediação digital e apoio pessoal, num sistema experiencial híbrido que molda novas formas de vivenciar o turismo a solo. Os contributos deste trabalho podem apoiar o desenvolvimento de estratégias mais ajustadas às necessidades deste segmento de viajantes.
This study analyzes the impact of specific digital platforms on solo travel, based on a tripartite model of the touristic experience encompassing the temporal phases: pre-experience, experience, and post-experience. The research aimed to understand how these technologies influence, assist and satisfy solo travelers. Methodologically, the study combined a review of international academic literature with the application of questionnaires to travelers and interviews with travel agencies, enabling a meaningful triangulation of data. The findings suggest that the digital platforms examined play a multifaceted role, informational, logistical, symbolic, and emotional, throughout the travel journey, with particular emphasis on autonomy, safety and freedom. One of the study’s key contributions is the identification of sharing as a Tourism Experience Intensifier Factor, enhancing emotional engagement and the sense of belonging to a broader travel community. The data also show that human contact remains relevant for certain traveler profiles, especially in more complex contexts of their journeys. Overall, the study highlights the coexistence of digital mediation and human support within a hybrid ecosystem that shapes new ways of experiencing solo travel. These insights can inform the development of more targeted strategies for the evolving needs of this segment of travelers.
This study analyzes the impact of specific digital platforms on solo travel, based on a tripartite model of the touristic experience encompassing the temporal phases: pre-experience, experience, and post-experience. The research aimed to understand how these technologies influence, assist and satisfy solo travelers. Methodologically, the study combined a review of international academic literature with the application of questionnaires to travelers and interviews with travel agencies, enabling a meaningful triangulation of data. The findings suggest that the digital platforms examined play a multifaceted role, informational, logistical, symbolic, and emotional, throughout the travel journey, with particular emphasis on autonomy, safety and freedom. One of the study’s key contributions is the identification of sharing as a Tourism Experience Intensifier Factor, enhancing emotional engagement and the sense of belonging to a broader travel community. The data also show that human contact remains relevant for certain traveler profiles, especially in more complex contexts of their journeys. Overall, the study highlights the coexistence of digital mediation and human support within a hybrid ecosystem that shapes new ways of experiencing solo travel. These insights can inform the development of more targeted strategies for the evolving needs of this segment of travelers.
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Palavras-chave
Viajar a solo Plataformas digitais Partilha turística Intensificação da experiência