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Publication
Elección de un destino turístico de ciudad. Importancia de los factores push & pull y del city brand: El caso del turista sénior
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| 5.38 MB | Adobe PDF |
Abstract(s)
O objetivo central do nosso estudo é compreender as principais motivações push
& pull dos indivíduos seniores, em contexto de viagem para as cidades, e de que forma
essa motivação possa contribuir para a construção da “marca cidade”. Sabendo que
o envelhecimento da população mundial é uma tendência irreversível na conjuntura
mundial, considerando a crescente importância do segmento sénior no turismo, pela
disponibilidade financeira e de tempos livres, para a economia dos países, das regiões
e das cidades, pretendemos com o presente estudo analisar o papel das motivações
dos turistas seniores e os fatores de atratividade das cidades na construção das suas
marcas.
Depois de revista a principal literatura científica da área, chegamos à conclusão
de que, embora haja diversas pesquisas relacionadas com a temática do turismo
sénior, foram encontrados pouquíssimos estudos que abordam o tema das
motivações dos turistas de cidade, sendo que o destino cidade tem vindo a aumentar
significativamente a procura, sobretudo na modalidade de “short city break”,
afirmando-se como a motivação de viagens que mais cresceu nos últimos anos.
Para compreender melhor as várias nuances da experiência dos turistas
seniores e das suas motivações para viajar para cidade, realizamos um inquérito a
indivíduos com 55 e mais anos (seniores) e um inquérito a indivíduos com menos de
55 anos e mais de 17 anos (não seniores), possibilitando assim validar algumas
hipóteses comparativas das preferências e características de consumo destes dois
segmentos demográficos.
Com base no trabalho desenvolvido, foi ainda possível caracterizar grupos de
seniores com características comuns, quanto às suas motivações e escolha de
atributos, relativamente à eleição de um destino turístico cidade.
The central goal of our study is to understand the main push & pull motivations of senior individuals in traveling context. Knowing that the aging of the world population is an irreversible trend in the global environment, considering the importance of the senior segment in tourism, the financial and free time availability, for the economy of the countries, regions and cities, we intend to analyze the role of the motivations of senior tourists and the attractiveness factors of cities building their brands. After reviewing the main scientific literature in this area, we have concluded that although there is some research related to the theme of the senior tourism, few studies address the issue from the point of view of the visit to the city, although the tourism city demand has been increasing significantly, especially in the form of “short city break”, asserting itself as the travel motivation that has increased the most in the last years. In order to understand the several nuances of the experience of senior tourists and their motivations to travel to the city, we have conducted a survey of individuals aged 55 years and over (senior) and a survey of individuals under 55 and over 17 (not senior), thus enabling some comparative validate hypotheses of preferences and consumption characteristics of these two demographic segments. Based on this work it has also been possible to characterize senior groups with common characteristics regarding the election of a tourist destination city as far as their motivations and the attributes of the offer are concerned.
The central goal of our study is to understand the main push & pull motivations of senior individuals in traveling context. Knowing that the aging of the world population is an irreversible trend in the global environment, considering the importance of the senior segment in tourism, the financial and free time availability, for the economy of the countries, regions and cities, we intend to analyze the role of the motivations of senior tourists and the attractiveness factors of cities building their brands. After reviewing the main scientific literature in this area, we have concluded that although there is some research related to the theme of the senior tourism, few studies address the issue from the point of view of the visit to the city, although the tourism city demand has been increasing significantly, especially in the form of “short city break”, asserting itself as the travel motivation that has increased the most in the last years. In order to understand the several nuances of the experience of senior tourists and their motivations to travel to the city, we have conducted a survey of individuals aged 55 years and over (senior) and a survey of individuals under 55 and over 17 (not senior), thus enabling some comparative validate hypotheses of preferences and consumption characteristics of these two demographic segments. Based on this work it has also been possible to characterize senior groups with common characteristics regarding the election of a tourist destination city as far as their motivations and the attributes of the offer are concerned.
Description
Keywords
City Product City Tourism City Brand Tourist/Visitor senior behavior Push & Pull theory Produto Cidade Turismo de Cidade Marca Cidade Teoria Push & Pull Comportamento do Turista Sénior