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Impacto das ferramentas de e-commerce e a utilização das redes sociais no grupo hoteleiro Selina: caso de estudo Selina Secret Garden Lisboa: relatório de estágio
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| 3.33 MB | Adobe PDF |
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Abstract(s)
Comércio eletrónico ou e-commerce (termo em inglês, usado para se referir ao comércio eletrónico) é considerado como o conjunto de transações que envolvem a compra e venda de serviços através do uso da internet, tanto pela empresa, quanto pelo usuário. O e-commerce é classificado e definido através dos seus atores, ou seja, as empresas: B – Business (termo em inglês referente a os negócios e C – Costumers (termo em inglês referente a clientes), que se relacionam entre si e dão origem aos tipos de comércio eletrónico na internet, sendo o mais conhecido o B2B (Business to Business, Negócio a Negócio) e B2C (Business to Customer, Negócio a Cliente). Estes tipos de e-commerce utilizam várias ferramentas para executar transações, entre as mais comuns o website, aplicações móveis, redes sociais e agências de viagens online.
As redes sociais são consideradas ferramentas de alto alcance ao nível da publicidade, comunicação e vendas, muitas destas não têm custos associados na criação de perfis, mas têm custos relativamente baratos quando se trata de publicidade em massa e análise estatística de informação e resultados. As redes sociais são um elemento-chave e importante para qualquer empresa, especialmente na área da hotelaria, em que se torna uma necessidade estar presente na web e não só atrair a atenção dos futuros clientes, mas motivá-los a visitar o estabelecimento, gerando confiança e segurança na hora de reservar e comprar o serviço através da internet.
O grupo hoteleiro Selina é uma empresa inovadora e recentemente criada que está envolvida em e-commerce e redes sociais globalmente, e tem um alto alcance no seu público-alvo. Este estudo irá analisar o caso particular da gestão e controlo do e-commerce e redes sociais do Selina Secret Garden Lisbon (Selina SGL), onde foi desenvolvido o estágio curricular de nove meses, na área de Operações Hoteleiras, no período de 1 de setembro de 2021 a 31 de maio de 2022.
Electronic commerce or e-commerce (term in English, used to refer to electronic commerce) is considered as the set of transactions that involve the purchase and sale of services through the use of the internet by both, the company and the user. E-commerce is classified and defined through its actors, they are, the companies: B – Bussines and C – Costummers, which relate to each other and give rise to the types of electronic commerce on the internet, the best known being the B2B (Business to Business) and B2C (Business to Customer). These types of ecommerce use several tools to execute transactions, among the most common the website, mobile applications, social networks and online travel agencies. Social networks are considered high-reach tools at the advertising, communicative and sales level, many of these do not have associated costs in the creation of profiles, but have relatively cheap costs when it comes to mass advertising and statistical analysis of information and results. Social networks are a key and important element for any company, especially in the field of hospitality, in which it becomes a necessity to be present on the web and not only attract the attention of future customers, but motivate them to visit the establishment generating confidence and security when booking and buying the service through the internet. The Selina hotel group is an innovative and recently created company that is involved in ecommerce and social networks globally and has a high reach in its target audience. This study will analyze the particular case of the management and control of e-commerce and social networks of Selina Secret Garden Lisbon (Selina SGL), where the nine-month curricular internships were developed, in the area of Hotel Operations, from September 1, 2021 to May 31, 2022.
Electronic commerce or e-commerce (term in English, used to refer to electronic commerce) is considered as the set of transactions that involve the purchase and sale of services through the use of the internet by both, the company and the user. E-commerce is classified and defined through its actors, they are, the companies: B – Bussines and C – Costummers, which relate to each other and give rise to the types of electronic commerce on the internet, the best known being the B2B (Business to Business) and B2C (Business to Customer). These types of ecommerce use several tools to execute transactions, among the most common the website, mobile applications, social networks and online travel agencies. Social networks are considered high-reach tools at the advertising, communicative and sales level, many of these do not have associated costs in the creation of profiles, but have relatively cheap costs when it comes to mass advertising and statistical analysis of information and results. Social networks are a key and important element for any company, especially in the field of hospitality, in which it becomes a necessity to be present on the web and not only attract the attention of future customers, but motivate them to visit the establishment generating confidence and security when booking and buying the service through the internet. The Selina hotel group is an innovative and recently created company that is involved in ecommerce and social networks globally and has a high reach in its target audience. This study will analyze the particular case of the management and control of e-commerce and social networks of Selina Secret Garden Lisbon (Selina SGL), where the nine-month curricular internships were developed, in the area of Hotel Operations, from September 1, 2021 to May 31, 2022.
Description
Keywords
E-commerce Redes Sociais Selina Selina SGL Social Media