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Sustainability Communication in Rural Tourism: Website Content Analysis, in Viseu Dão Lafões Region (Portugal)

2021-08-07Artigo científico Acesso aberto
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datacite.subject.fosCiências Sociais::Geografia Económica e Social
datacite.subject.fosCiências Naturais::Ciências da Terra e do Ambiente
datacite.subject.fosCiências Naturais::Ciências da Computação e da Informação
datacite.subject.fosEngenharia e Tecnologia::Engenharia do Ambiente
datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg11:Cidades e Comunidades Sustentáveis
dc.contributor.authorPato, Maria Lúcia
dc.contributor.authorDuque, Ana Sofia
dc.date.accessioned2026-02-16T17:13:59Z
dc.date.available2026-02-16T17:13:59Z
dc.date.issued2021-08-07
dc.description.abstractIn the last few years, the relationship between tourism and sustainability has been con-solidated. In the context of rural tourism, this connection is even stronger given the environmental specificities and the natural framework of this type of tourism. To achieve sustainability behaviors, it is crucial that rural tourism lodgings communicate their essence, as well the products and experiences available for tourists. This because it is a common practice for visitors to look for more information on the internet about where they will be staying, before booking their tourist experience. The main objective of this study is the analysis of the information provided by rural tourism lodgings, through their websites, regarding sustainability issues. The territory selected for the development of this study is the Portuguese Viseu Dão Lafões Region, located in the center of Portugal. Based on other studies, the methodology includes a content analysis, conducted on 39 rural tourism lodging websites. The results show that some improvements are needed, to clarify and emphasize the message about sustainable practices, in these rural lodgings. Some practical recommendations are provided, that can be adapted to these rural tourism lodgings, or others.eng
dc.description.sponsorshipFunding This work is funded by National Funds through the FCT—Foundation for Science and Technology, IP, within the scope of the project Ref UIDB/00681/2020. Additionally, this work is financed by national funds through FCT—Foundation for Science and Technology, IP, within the scope of the reference project UIDB/04470/2020. Acknowledgments We would like to thank the CERNAS Research Centre and the Polytechnic Institute of Viseu for their support, and also the support of CiTUR-Centre for Tourism Research, Development and Innovation, Polytechnic of Leiria.
dc.identifier.citationPato, M.L.; Duque, A.S. Sustainability Communication in Rural Tourism: Website Content Analysis, in Viseu Dão Lafões Region (Portugal). Sustainability 2021, 13, 8849. https://doi.org/10.3390/ su13168849.
dc.identifier.doi10.3390/su13168849
dc.identifier.eissn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.8/15658
dc.language.isoeng
dc.peerreviewedyes
dc.publisherMDPI
dc.relationResearch Center in Natural Resources, Environment and Society
dc.relationCentre for Tourism Research, Development and Innovation
dc.relation.hasversionhttps://www.mdpi.com/2071-1050/13/16/8849
dc.relation.ispartofSustainability
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectsustainability
dc.subjectrural tourism
dc.subjectcommunication
dc.subjectwebsite analysis
dc.subjectPortugal
dc.titleSustainability Communication in Rural Tourism: Website Content Analysis, in Viseu Dão Lafões Region (Portugal)eng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Center in Natural Resources, Environment and Society
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIhttp://hdl.handle.net/10400.8/15657
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.endPage15
oaire.citation.issue16
oaire.citation.startPage1
oaire.citation.titleSustainability
oaire.citation.volume13
oaire.fundingStreamConcurso de avaliação no âmbito do Programa Plurianual de Financiamento de Unidades de I&D (2017/2018) - Financiamento Base
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameDuque
person.givenNameAna Sofia
person.identifier.orcid0000-0002-8405-0640
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublicationadb4bddb-2435-4566-ab82-8ec91afb3770
relation.isAuthorOfPublication.latestForDiscoveryadb4bddb-2435-4566-ab82-8ec91afb3770
relation.isProjectOfPublication8ee11fd8-73c5-49d8-901a-57a30b727eb7
relation.isProjectOfPublication3a88203b-72d3-43e6-b11e-2805fe8b1821
relation.isProjectOfPublication.latestForDiscovery8ee11fd8-73c5-49d8-901a-57a30b727eb7

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In the last few years, the relationship between tourism and sustainability has been con-solidated. In the context of rural tourism, this connection is even stronger given the environmental specificities and the natural framework of this type of tourism. To achieve sustainability behaviors, it is crucial that rural tourism lodgings communicate their essence, as well the products and experiences available for tourists. This because it is a common practice for visitors to look for more information on the internet about where they will be staying, before booking their tourist experience. The main objective of this study is the analysis of the information provided by rural tourism lodgings, through their websites, regarding sustainability issues. The territory selected for the development of this study is the Portuguese Viseu Dão Lafões Region, located in the center of Portugal. Based on other studies, the methodology includes a content analysis, conducted on 39 rural tourism lodging websites. The results show that some improvements are needed, to clarify and emphasize the message about sustainable practices, in these rural lodgings. Some practical recommendations are provided, that can be adapted to these rural tourism lodgings, or others.
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