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Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement

2020Journal article Restricted access
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dc.contributor.authorSantos, Vasco
dc.contributor.authorRamos, Paulo
dc.contributor.authorAlmeida, Nuno
dc.contributor.authorMarôco, João
dc.contributor.authorSantos-Pavón, Enrique
dc.date.accessioned2022-08-05T15:30:17Z
dc.date.available2022-08-05T15:30:17Z
dc.date.issued2020
dc.description.abstractThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationVasco Santos, Paulo Ramos, Nuno Almeida, João Marôco & Enrique Santos-Pavón (2020) Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement, Anatolia, 31:4, 577-590, DOI: 10.1080/13032917.2020.1802308pt_PT
dc.identifier.doi10.1080/13032917.2020.1802308pt_PT
dc.identifier.issn1303-2917
dc.identifier.issn2156-6909
dc.identifier.urihttp://hdl.handle.net/10400.8/7526
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTaylor & Francispt_PT
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1080/13032917.2020.1802308pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTourist segmentationpt_PT
dc.subjectWine cellars touristspt_PT
dc.subjectCluster analysispt_PT
dc.titleWine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage590pt_PT
oaire.citation.issue4pt_PT
oaire.citation.startPage577pt_PT
oaire.citation.titleAnatoliapt_PT
oaire.citation.volume31pt_PT
person.familyNameSantos
person.familyNameCASTANHEIRA ALMEIDA
person.familyNameMaroco Domingos
person.givenNameVasco
person.givenNameNUNO MIGUEL
person.givenNameJoão Paulo
person.identifierKNPseK8AAAAJ
person.identifier.ciencia-id6511-4924-B351
person.identifier.ciencia-idD81B-BE2D-9B43
person.identifier.orcid0000-0002-3535-9377
person.identifier.orcid0000-0002-2322-0343
person.identifier.orcid0000-0001-9214-5378
person.identifier.scopus-author-id57197847924
person.identifier.scopus-author-id6602157617
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication134920b3-0ea3-41a5-94ba-aa7cfdd620fd
relation.isAuthorOfPublication7db82778-20a1-49fe-b821-a4846c1f6a41
relation.isAuthorOfPublicationec369620-f528-4b2c-94c6-369fb5f16419
relation.isAuthorOfPublication.latestForDiscoveryec369620-f528-4b2c-94c6-369fb5f16419

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