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A importância das empresas de consultoria no setor hoteleiro
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| 1.06 MB | Adobe PDF |
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Abstract(s)
O setor turístico e hoteleiro em Portugal, são atividades económicas de grande relevância, uma vez que geram grande riqueza e emprego para o país. Nos últimos anos estes setores têm estado sujeitos a diversas dificuldades e desafios, por este motivo as unidades hoteleiras têm vindo a necessitar de ajudas através das empresas de consultoria. A consultoria consiste num serviço de aconselhamento especializado em determinada área, por um especialista/consultor dessa mesma área, com o intuito de orientar o cliente a atingir os seus objetivos e a otimizar os seus resultados. As empresas de consultoria no setor hoteleiro, tendem a oferecer serviços nas áreas de marketing e vendas, revenue management, financeira (análise de rácios, controlo de custos…), estudos de mercado, estudo de viabilidade económico-financeira, formação/recursos humanos, contabilidade, auditorias, certificação de qualidade… Através desta dissertação foi possível compreender que os hotéis independentes acabam por ter maior tendência em recorrer a serviços de consultoria e que os serviços de consultoria mais procurados acabam por ser nas áreas de marketing e vendas, revenue management, recursos humanos, estudos de mercado e auditorias.
The tourism and hotel sector in Portugal are economic activities of great relevance, since they generate great wealth and employment for the country. In recent years these sectors have been subject to various difficulties and challenges, for this reason the hotel units have been in need of help through consulting companies. The consultancy consists of a specialized advisory service in a certain area, by a specialist / consultant of that same area, in order to guide the client to achieve their goals and optimize their results. Consulting companies in the hotel sector tend to offer services in the areas of marketing and sales, revenue management, financial (ratio analysis, cost control...), market studies, economic and financial feasibility study, training/human resources, accounting, audits, quality certification...Through this dissertation it was possible to understand that independent hotels end up having a greater tendency to resort to consulting services and that the most sought after consulting services end up being in the areas of marketing and sales, revenue management, human resources, market studies and audits.
The tourism and hotel sector in Portugal are economic activities of great relevance, since they generate great wealth and employment for the country. In recent years these sectors have been subject to various difficulties and challenges, for this reason the hotel units have been in need of help through consulting companies. The consultancy consists of a specialized advisory service in a certain area, by a specialist / consultant of that same area, in order to guide the client to achieve their goals and optimize their results. Consulting companies in the hotel sector tend to offer services in the areas of marketing and sales, revenue management, financial (ratio analysis, cost control...), market studies, economic and financial feasibility study, training/human resources, accounting, audits, quality certification...Through this dissertation it was possible to understand that independent hotels end up having a greater tendency to resort to consulting services and that the most sought after consulting services end up being in the areas of marketing and sales, revenue management, human resources, market studies and audits.
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Keywords
Hotelaria Consultoria hoteleira Serviços de consultoria Gestão hoteleira Portugal