Repository logo
 
Publication

The role of social networks in the choice and reservation of the hotel establishment

2021Conference object Open access
Simple item page
dc.contributor.authorSousa, Ana Elisa
dc.contributor.authorPais, Sónia
dc.contributor.authorViana, Ana Sofia
dc.date.accessioned2022-06-01T09:30:34Z
dc.date.available2022-06-01T09:30:34Z
dc.date.issued2021
dc.description.abstractTechnology brings new challenges and opportunities for Tourism and Hospitality. Nowadays, social media are popular tools to searching, communicate and sharing, increasingly imposing itself as an alternative to traditional means in the choice and reservation of the hotel establishment. Recognizing the importance of technologies, more specifically of social networks, there has been an increase in the bet of the hotel sector in the dissemination of its services through these. The main objective of this study is to verify the role of social networks in choosing and booking tourist accommodation. An online questionnaire survey was applied. A descriptive and inferential analysis of the collected data was carried out, using the Excel and the Statistical Package for the Social Sciences (SPSS), version 26.0. The findings reveal that the social media are today the main means for collecting and sharing information about tourist accommodation. However, with regard to the reservation of the establishment, although this is done preferably online, it is essentially through the online tourist agencies and the website of the establishment itself.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSousa, A.E., Pais, S., & Viana, A.S. (2021). The role of social networks in the choice and reservation of the hotel establishment. Proceedings Book – XII International Tourism Congress (ITC’20), 27-28 October 2020, University Feevale, Brazil. https://itc.citur-tourismresearch.com/proceedings-book-itc20/pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.8/7221
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.publisherversionhttps://itc.citur-tourismresearch.com/proceedings-book-itc20/pt_PT
dc.subjectSocial mediapt_PT
dc.subjectTourismpt_PT
dc.subjectHospitalitypt_PT
dc.subjectTravel planpt_PT
dc.titleThe role of social networks in the choice and reservation of the hotel establishmentpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage62pt_PT
oaire.citation.startPage52pt_PT
oaire.citation.titleITC20 - International Tourism Congress, 12th, University Feevale, Brazil, October 27-28, 2020pt_PT
person.familyNameSousa
person.familyNamePais
person.familyNameViana
person.givenNameAna Elisa
person.givenNameSónia
person.givenNameAna Sofia
person.identifier.ciencia-id9015-3548-07E9
person.identifier.ciencia-id5019-B8B4-1E45
person.identifier.ciencia-id8A14-7102-8E11
person.identifier.orcid0000-0002-0710-8829
person.identifier.orcid0000-0003-2834-2267
person.identifier.orcid0000-0002-0187-619X
person.identifier.ridK-7902-2018
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication002ef781-df45-439a-bb7c-58009b1a5d01
relation.isAuthorOfPublication47836870-8ba6-41a7-9dfb-b4b8db896b68
relation.isAuthorOfPublication8e6e71f9-baff-445c-9613-28fb0c8e313b
relation.isAuthorOfPublication.latestForDiscovery8e6e71f9-baff-445c-9613-28fb0c8e313b

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Pais et al_2021_ITC20_The role social network.pdf
Size:
326.6 KB
Format:
Adobe Portable Document Format
Description:
Download

Collections

CiTUR - Comunicações em conferências com publicação em atas
ESTM - Comunicações em conferências e congressos internacionais