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Grafismos Subversivos: O Design Gráfico e a Pixação na Construção de Heterotopias Urbanas
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A paisagem urbana contemporânea é um espaço de constante transformação e interação visual e cultural, moldado tanto pelo design gráfico institucionalizado como por práticas contestatárias como a pixação, entre outras. Os dois meios emergem como formas de expressão opostas e simultaneamente, complementares na criação de significados e na configuração da paisagem urbana da cidade e parecem ter correlações visuais nos signos responsáveis pela passagem da mensagem escrita. Motivada pela relevância dessas práticas na construção de espaços que coexistem, mas operam sob lógicas distintas (Foucault,1984), esta investigação propõe-se a explorar a interação entre o design gráfico e a pixação como contribuições para a configuração do espaço e para uma interpretação alternativa e contestatória do ambiente urbano, bem como das relações formais de expressão visual entre ambas. De forma a compreender a interação entre o design gráfico e a pixação na paisagem urbana, este estudo adota uma abordagem metodológica qualitativa e o projeto, uma abordagem exploratória, apoiada pela análise literária, casos de estudo, análise iconográfica e entrevistas com designers e pixadores. Como parte do projeto, desenvolveram-se materiais gráficos para uma exposição no espaço urbano, com uma estética subversiva, que incluem o uso de tecnologias, adicionando camadas de significação
e criando uma experiência imersiva para o observador. Esta combinação de técnicas visa materializar o conceito de heterotopias ao propor novas formas de interação e reflexão crítica, destacando a capacidade do design gráfico criar novas interações e leituras visuais e promover a autenticidade e a diversidade no ambiente urbano.
The contemporary urban landscape is a space of constant transformation and visual and cultural interaction, shaped both by institutionalized graphic design and by contestatory practices such as pixação, among others. The two media emerge as opposing and simultaneously complementary forms of expression in the creation of meanings and the configuration of the city’s urban landscape, and seem to have visual correlations in the signs responsible for conveying the written message. Motivated by the relevance of these practices in the construction of spaces that coexist but operate under different logics (Foucault, 1984), this research aims to explore the interaction between graphic design and pixação as contributions to the configuration of space and to an alternative and contestatory interpretation of the urban environment, as well as the formal relationships of visual expression between the two. In order to understand the interaction between graphic design and graffiti in the urban landscape, this study adopts a qualitative methodological approach and the project takes an exploratory approach, supported by literary analysis, case studies, iconographic analysis, and interviews with designers and graffiti artists. As part of the project, graphic materials were developed for an exhibition in urban space, with a subversive aesthetic, which includes the use of technologies, adding layers of meaning and creating an immersive experience for the observer. This combination of techniques aims to materialize the concept of heterotopias by proposing new forms of interaction and critical reflection, highlighting the ability of graphic design to create new interactions and visual readings and promote authenticity and diversity in the urban environment.
The contemporary urban landscape is a space of constant transformation and visual and cultural interaction, shaped both by institutionalized graphic design and by contestatory practices such as pixação, among others. The two media emerge as opposing and simultaneously complementary forms of expression in the creation of meanings and the configuration of the city’s urban landscape, and seem to have visual correlations in the signs responsible for conveying the written message. Motivated by the relevance of these practices in the construction of spaces that coexist but operate under different logics (Foucault, 1984), this research aims to explore the interaction between graphic design and pixação as contributions to the configuration of space and to an alternative and contestatory interpretation of the urban environment, as well as the formal relationships of visual expression between the two. In order to understand the interaction between graphic design and graffiti in the urban landscape, this study adopts a qualitative methodological approach and the project takes an exploratory approach, supported by literary analysis, case studies, iconographic analysis, and interviews with designers and graffiti artists. As part of the project, graphic materials were developed for an exhibition in urban space, with a subversive aesthetic, which includes the use of technologies, adding layers of meaning and creating an immersive experience for the observer. This combination of techniques aims to materialize the concept of heterotopias by proposing new forms of interaction and critical reflection, highlighting the ability of graphic design to create new interactions and visual readings and promote authenticity and diversity in the urban environment.
Descrição
Palavras-chave
Design gráfico Pixação Resistência visual Paisagem urbana Heterotopias