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Relatório de Estágio no The Cape, a Thompson Hotel Green is The Key
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.33 MB | Adobe PDF |
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Abstract(s)
As viagens e o turismo são uma das maiores atividades económicas do mundo e representam mais de 10% do PIB mundial. Uma atividade económica desta dimensão tem um importante impacto no mundo de muitas formas diferentes: económica, social, cultural e ambiental. As recentes preocupações com a sustentabilidade do crescimento do turismo, juntamente com a presença de viajantes mais conscientes do ambiente, levaram a uma transição nestas atividades. Este relatório de estágio tem como objetivo relatar o impacto dos desafios da sustentabilidade na indústria hoteleira, juntamente com as experiências e os conhecimentos adquiridos durante o meu Estágio no The Cape a Thompson Hotel. Graças a uma revisão bibliográfica, foi possível retratar a forma como a indústria está a agir em resposta às necessidades de sustentabilidade, em particular no país do estágio, o México. Por outro lado, o estágio proporcionou a oportunidade de registar os principais desafios, oportunidades de aprendizagem e reflexões pessoais que ajudam a ter um exemplo prático de como a sustentabilidade pode ser aplicada, ao ter participado no processo para a obtenção da certificação Green Key. Os resultados mostram uma indústria hoteleira que está a dar passos em frente em termos de iniciativas de sustentabilidade, tanto para um compromisso profundo com o ambiente, como para um retorno económico a médio-longo prazo, e uma estratégia de marketing para atrair uma procura sempre crescente de turismo sustentável. A fórmula do cross-training do meu estágio permitiu uma compreensão abrangente dos três pilares da sustentabilidade: económico, social e ambiental, juntamente com uma abordagem holística das operações do hotel.
Travel and tourism is one of the biggest industries in the world and accounts for more than 10% of the global GDP. Such a big industry impacts the world in many different ways: economically, socially, culturally, and environmentally. Recent concerns regarding the sustainability of tourism growth, together with the presence of more environmentally conscious travellers led to a transition in the industry. This report has the objective of reporting the impact of sustainability challenges in the hotel industry together with experiences and knowledge acquired during my internship. Thanks to an exhaustive literal review it has been possible to pictures how the industry is acting in response to sustainability needs, in particular the country of the internship, Mexico. On the other hand, the internship provided the opportunity to record the main challenges, learning opportunities and personal reflections that help to have a practical example on how sustainability can be applied by participating to the obtention of the Green Key Certification. The results picture a tourism industry that is making steps ahead in terms of sustainability initiatives, both for a deep compromise with the environment, an economic return in the medium-long term, and a marketing strategy to attract an always increasing demand for sustainable tourism. The cross-training formula of my internship allowed a comprehensive understanding of the three pillars of sustainability; economic, social, and environmental together with a holistic approach to the hotel operations.
Travel and tourism is one of the biggest industries in the world and accounts for more than 10% of the global GDP. Such a big industry impacts the world in many different ways: economically, socially, culturally, and environmentally. Recent concerns regarding the sustainability of tourism growth, together with the presence of more environmentally conscious travellers led to a transition in the industry. This report has the objective of reporting the impact of sustainability challenges in the hotel industry together with experiences and knowledge acquired during my internship. Thanks to an exhaustive literal review it has been possible to pictures how the industry is acting in response to sustainability needs, in particular the country of the internship, Mexico. On the other hand, the internship provided the opportunity to record the main challenges, learning opportunities and personal reflections that help to have a practical example on how sustainability can be applied by participating to the obtention of the Green Key Certification. The results picture a tourism industry that is making steps ahead in terms of sustainability initiatives, both for a deep compromise with the environment, an economic return in the medium-long term, and a marketing strategy to attract an always increasing demand for sustainable tourism. The cross-training formula of my internship allowed a comprehensive understanding of the three pillars of sustainability; economic, social, and environmental together with a holistic approach to the hotel operations.
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Keywords
Hoteleira Mexico Sustentabilidade Green Key Cross-Training