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Estudo dos Determinantes da Compra Compulsiva e o Efeito desta na Construção da Identidade dos Jovens
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| 1.21 MB | Adobe PDF |
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Abstract(s)
O comportamento de compra compulsiva tem vindo a tonar-se cada vez mais presente nos jovens de hoje, pelo que é pertinente perceber a forma como atua na construção da identidade e que padrões ou fatores apresenta. Com o objetivo de compreender melhor este comportamento, surge o presente estudo que tem na sua base cinco determinantes principais: autoestima, ansiedade, introversão, materialismo e socialização.
O estudo demonstra que a compra compulsiva entre os jovens não é apenas um ato isolado de aquisição descontrolada de bens, mas sim um fenómeno complexo influenciado por diversos fatores psicológicos e sociais. Por exemplo, jovens com baixa autoestima ou altos níveis de ansiedade tendem a usar a compra como uma forma de compensação emocional. Da mesma forma, aqueles que são mais introvertidos ou materialistas podem envolver-se em compras compulsivas como uma forma de gratificação ou validação social. A socialização também desempenha um papel significativo, pois as pressões e influências sociais podem incentivar a comportamentos de consumo exagerados.
O estudo destaca que, a compra compulsiva pode ter consequências importantes na formação da identidade dos jovens, funcionando tanto como um meio de expressar a identidade pessoal quanto como uma forma de integração em grupos sociais específicos. No entanto, esse comportamento também pode gerar conflitos internos e sentimentos de arrependimento e culpa, especialmente quando os jovens percebem as implicações financeiras e emocionais negativas das suas ações.
Compulsive buying behavior has become increasingly prevalent among today's youth, making it pertinent to understand how it influences identity formation and what patterns or factors it presents. This study aims to better understand this behavior by focusing on five main determinants: self-esteem, anxiety, introversion, materialism, and socialization. The study shows that compulsive buying among young people is not merely an isolated act of uncontrolled acquisition of goods but rather a complex phenomenon influenced by various psychological and social factors. For example, young people with low self-esteem or high levels of anxiety tend to use shopping as a form of emotional compensation. Similarly, those who are more introverted or materialistic may engage in compulsive shopping as a form of gratification or social validation. Socialization also plays a significant role, as social pressures and influences can encourage excessive consumer behavior. The study highlights that compulsive buying can have important consequences on young people's identity formation, functioning both as a means of expressing personal identity and as a way of integrating into specific social groups. However, this behavior can also lead to internal conflicts and feelings of regret and guilt, especially when young people become aware of the negative financial and emotional implications of their actions.
Compulsive buying behavior has become increasingly prevalent among today's youth, making it pertinent to understand how it influences identity formation and what patterns or factors it presents. This study aims to better understand this behavior by focusing on five main determinants: self-esteem, anxiety, introversion, materialism, and socialization. The study shows that compulsive buying among young people is not merely an isolated act of uncontrolled acquisition of goods but rather a complex phenomenon influenced by various psychological and social factors. For example, young people with low self-esteem or high levels of anxiety tend to use shopping as a form of emotional compensation. Similarly, those who are more introverted or materialistic may engage in compulsive shopping as a form of gratification or social validation. Socialization also plays a significant role, as social pressures and influences can encourage excessive consumer behavior. The study highlights that compulsive buying can have important consequences on young people's identity formation, functioning both as a means of expressing personal identity and as a way of integrating into specific social groups. However, this behavior can also lead to internal conflicts and feelings of regret and guilt, especially when young people become aware of the negative financial and emotional implications of their actions.
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Keywords
Autoestima Ansiedade Introversão Materialismo Socialização Compra compulsiva Identidade