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Competitiveness of Guayaquil towards bleisure tourism

2020Journal article Open access
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dc.contributor.authorCaicedo-Barreth, Alba
dc.contributor.authorSantos Pavón, Enrique
dc.contributor.authorSantos, Luís Lima
dc.date.accessioned2022-06-21T14:35:58Z
dc.date.available2022-06-21T14:35:58Z
dc.date.issued2020
dc.description.abstractGuayaquil is proposed as a tourist and business destination, aiming to stand out as a digital city, with a suitable airport, a convention centre and highlevel accommodation capacity. The city receives many domestic and international tourists, although not always as the main destination of their visit. One of the tourist markets offered by the city is that of business, due to the important economic activity that takes place here, being the venue of congresses and international events. This has allowed the city to gain significant value in the business tourism sector, providing constant and profitable growth. However, the lack of study of the international market, specifically the millennial business sector, is affecting Guayaquil’s competitiveness compared to other destinations that have already recognized the differentiated profile of visitors from this age group, and that consequently offer a fusion of business and leisure tourism. This research was carried out during the second semester of 2018, evaluating the market of the new bleisure trend in Guayaquil. The results evidence the limited supply directed to this market segment, the lack of exploitation of business tourism and the continued lack of capacity of the tourism sector to satisfy the bleisure market. The conclusions focus on how tourism competitiveness can be achieved in business cities that also encompass places or activities where visitors can have a relaxing time.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCaicedo-Barreth, A., Santos Pavón, E. & Santos, L.L. (2020). Competitiveness of Guayaquil towards bleisure tourism. EJTHR 2020; 10(2): 118-133. https://doi.org/10.2478/ejthr-2020-00010pt_PT
dc.identifier.doi10.2478/ejthr-2020-00010pt_PT
dc.identifier.issn2182-4924
dc.identifier.urihttp://hdl.handle.net/10400.8/7278
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherDe Gruyterpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCompetitivenesspt_PT
dc.subjectBleisurept_PT
dc.subjectTourismpt_PT
dc.subjectGuayaquilpt_PT
dc.subjectTouristpt_PT
dc.titleCompetitiveness of Guayaquil towards bleisure tourismpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage133pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage118pt_PT
oaire.citation.titleEuropean Journal of Tourism, Hospitality and Recreation (EJTHR)pt_PT
oaire.citation.volume10pt_PT
person.familyNameLima Santos
person.givenNameLuís
person.identifier1269004
person.identifier.ciencia-id1A1E-830E-DF42
person.identifier.orcid0000-0002-6652-7601
person.identifier.ridF-4413-2017
person.identifier.scopus-author-id57196741324
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication882d100f-c74a-4209-b7ae-cd9d619b3ae7
relation.isAuthorOfPublication.latestForDiscovery882d100f-c74a-4209-b7ae-cd9d619b3ae7

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