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Olfactory trademarks: a possible protection of smell at world level?
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Autores
Orientador(es)
Resumo(s)
An ancient memory activated by a smell is a reality that everyone has already experienced. This memory can be used commercially and for this reason, companies are very interested in being able to register smells as trademarks. Olfactory trademarks, like other non-traditional trademarks, have been gaining some dimension, but they raise many legal issues, which are being studied in different countries. There are currently countries where it is not possible to register olfactory trademarks, while in others, it is possible to register them, but there is no single procedure to do this register. We will take a critical approach to several existing solutions related to olfactory trademark registration.
Descrição
Palavras-chave
Olfactory trademark Non-traditional trademark, USA, European Union, WIPO
Contexto Educativo
Citação
Editora
Global Business and Technology Association