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Plano de Negócios - A Miragem
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O presente projeto diz respeito ao desenvolvimento e ao posicionamento estratégico de um empreendimento de glamping, denominado "A Miragem", localizado na ilha de São Miguel, Açores. O objetivo deste estudo é a integração do empreendimento no mercado onde há uma crescente procura por experiências turísticas que combinam conforto, natureza e sustentabilidade. Assim, foi desenvolvido um plano de negócio do glamping, que assenta na oferta de alojamento inserido na paisagem açoriana, marcada pelas hortênsias, e na promoção das práticas do turismo sustentável. Adicionalmente, o trabalho aborda a diversificação da oferta do empreendimento, nomeadamente a sua capacidade para acolher eventos e casamentos de destino, através da exploração deste serviço como reforço do seu posicionamento no mercado. Na análise SWOT, são nomeados os fatores internos e externos que molda o seu sucesso, que vão ajudar a compreender os seus pontos fortes, oportunidades, desafios e ameaças num mercado competitivo e em constante evolução.
This project concerns the development and strategic positioning of a glamping venture called “A Miragem,” located on the island of São Miguel in the Azores. The objective of this study is to integrate the venture into a market where there is growing demand for tourist experiences that combine comfort, nature, and sustainability. Thus, a glamping business plan was developed, based on offering accommodation set in the Azorean landscape, marked by hydrangeas, and promoting sustainable tourism practices. In addition, the work addresses the diversification of the venture's offer, namely its capacity to host events and destination weddings, by exploiting this service to reinforce its market positioning. The SWOT analysis identifies the internal and external factors that shape its success, which will help to understand its strengths, opportunities, challenges, and threats in a competitive and constantly evolving market.
This project concerns the development and strategic positioning of a glamping venture called “A Miragem,” located on the island of São Miguel in the Azores. The objective of this study is to integrate the venture into a market where there is growing demand for tourist experiences that combine comfort, nature, and sustainability. Thus, a glamping business plan was developed, based on offering accommodation set in the Azorean landscape, marked by hydrangeas, and promoting sustainable tourism practices. In addition, the work addresses the diversification of the venture's offer, namely its capacity to host events and destination weddings, by exploiting this service to reinforce its market positioning. The SWOT analysis identifies the internal and external factors that shape its success, which will help to understand its strengths, opportunities, challenges, and threats in a competitive and constantly evolving market.
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Glamping Turismo Sustentável Açores Experiência Casamentos de Destino