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Imagens com Significado: Ponte Visual entre a Tradição e a Inovação
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Resumo(s)
O papel predominante das novas tecnologias nos sistemas sociais e
culturais das comunidades, coloca em causa as tradições locais e,
por vezes, negligencia a memória coletiva associada à cultura local.
Deste modo, o presente projeto de investigação surge com o interesse
de expressar a importância da preservação da identidade local
da região de Aveiro, por meio do design gráfico contemporâneo e, explora
a representação visual dos motivos iconográficos tradicionais
através de um sistema identitário. Apesar da crescente homogeneização
cultural, existem espaços que abrangem as memórias, refletem
a identidade local e envolvem dinâmicas que procuraram compreender
a experiência individual e coletiva da comunidade como é o caso
dos mercados tradicionais. Deste modo, o projeto prático remete para
uma proposta identitária visual do Mercado Manuel Firmino com vista
à promoção de um espaço associado diretamente à cultura local da
região, assim como, fortalecer o sentimento de pertença e identidade
perante a comunidade.
A abordagem metodológica centra-se numa perspetiva qualitativa e
visual, assentada numa pesquisa teórica que procura motivar a uma
reflexão sobre o papel do design gráfico contemporâneo na valorização
do património cultural.
The predominant role of technology in the social and cultural systems of communities often challenges local traditions and, at times, overlooks the collective memory associated with local culture. In this context, the present research project aims to emphasize the importance of preserving the local identity of the Aveiro region through contemporary graphic design, exploring the visual representation of traditional iconographic motifs within an identity system. Despite the growing cultural homogenization, there are still spaces that safeguard memories, reflect local identity, and foster dynamics that seek to understand the individual and collective experience of the community—such as traditional markets. Accordingly, the practical component of this project proposes a visual identity system for the Manuel Firmino Market, with the goal of promoting a space directly connected to the local culture of the region, while also strengthening the sense of belonging and identity within the community. The methodological approach is grounded in a qualitative and visual perspective, supported by theoretical research that seeks to encourage reflection on the role of contemporary graphic design in enhancing cultural heritage.
The predominant role of technology in the social and cultural systems of communities often challenges local traditions and, at times, overlooks the collective memory associated with local culture. In this context, the present research project aims to emphasize the importance of preserving the local identity of the Aveiro region through contemporary graphic design, exploring the visual representation of traditional iconographic motifs within an identity system. Despite the growing cultural homogenization, there are still spaces that safeguard memories, reflect local identity, and foster dynamics that seek to understand the individual and collective experience of the community—such as traditional markets. Accordingly, the practical component of this project proposes a visual identity system for the Manuel Firmino Market, with the goal of promoting a space directly connected to the local culture of the region, while also strengthening the sense of belonging and identity within the community. The methodological approach is grounded in a qualitative and visual perspective, supported by theoretical research that seeks to encourage reflection on the role of contemporary graphic design in enhancing cultural heritage.
Descrição
Palavras-chave
Cultura Iconografia Memória Design Gráfico Identidade Visual