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The effects of subsidiary’s leadership and entrepreneurship on international marketing knowledge transfer and new product development

dc.contributor.authorCrespo, Cátia Fernandes
dc.contributor.authorCrespo, Nuno Fernandes
dc.contributor.authorCurado, Carla
dc.date.accessioned2023-12-06T17:16:45Z
dc.date.available2023-12-06T17:16:45Z
dc.date.issued2022
dc.descriptionAcknowledgements: This work was supported by National Funds of the FCT – Portuguese Foundation for Science and Technology within the projects UIDB/04928/2020 and UIDB/SOC/04521/2020.pt_PT
dc.description.abstractThis study investigates the role of a strong subsidiary leadership and entrepreneurial culture in the promotion of marketing knowledge inflows. We further examine their consequences on the subsidiary’s ability to develop new products when moderated by the tacitness of knowledge. The data were collected from 202 Portuguese subsidiaries of multinational corporations and were analyzed using partial least squares structural equation modelling to test the hypotheses. The results indicate that subsidiaries’ strong leadership support and entrepreneurial culture are fundamental mechanisms that foster marketing knowledge inflows from both the headquarters and peer subsidiaries. Moreover, marketing knowledge inflows enhance the focal subsidiary’s innovation abilities. We also find that tacit knowledge exerts contradictory moderating effects on the transfers of marketing knowledge, carrying distinct implications for a subsidiary’s knowledge management. The results expand our understanding of the effectiveness of transferring marketing knowledge among multinational corporations’ (MNCs) subsidiaries.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCrespo, C. F., Crespo, N. F., & Curado, C. (2022). The effects of subsidiary’s leadership and entrepreneurship on international marketing knowledge transfer and new product development. International Business Review, 31(2). Crespo, C. F., Crespo, N. F., & Curado, C. (2022). The effects of subsidiary’s leadership and entrepreneurship on international marketing knowledge transfer and new product development. International Business Review, 31(2). https://doi.org/10.1016/j.ibusrev.2021.101928pt_PT
dc.identifier.doihttps://doi.org/10.1016/j.ibusrev.2021.101928pt_PT
dc.identifier.issnInternational Business Review
dc.identifier.urihttp://hdl.handle.net/10400.8/9007
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relationCentre of Applied Research in Management and Economics
dc.relationCSG - Research in Social Sciences and Management
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S0969593121001463pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectMarketing knowledgept_PT
dc.subjectSubsidiarypt_PT
dc.subjectLeadershippt_PT
dc.subjectEntrepreneurshippt_PT
dc.subjectTacitnesspt_PT
dc.subjectNew product developmentpt_PT
dc.titleThe effects of subsidiary’s leadership and entrepreneurship on international marketing knowledge transfer and new product developmentpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre of Applied Research in Management and Economics
oaire.awardTitleCSG - Research in Social Sciences and Management
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04928%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04521%2F2020/PT
oaire.citation.issue2pt_PT
oaire.citation.startPage101928pt_PT
oaire.citation.titleInternational Business Reviewpt_PT
oaire.citation.volume31pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCrespo
person.givenNameCátia Fernandes
person.identifier.ciencia-id0615-6420-EC94
person.identifier.orcid0000-0003-2886-7370
person.identifier.scopus-author-id56072058400
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication99788e3e-3e04-4f90-a511-7ee6c6f2dd78
relation.isAuthorOfPublication.latestForDiscovery99788e3e-3e04-4f90-a511-7ee6c6f2dd78
relation.isProjectOfPublication4c5aa29d-4b03-4713-8f40-08b3bbfd88d7
relation.isProjectOfPublication593289e8-4fe0-463d-b65a-67d757af2049
relation.isProjectOfPublication.latestForDiscovery593289e8-4fe0-463d-b65a-67d757af2049

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