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Developing a wine experience scale: A new strategy to measure holistic behaviour of wine tourists

2020Journal article Open access
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dc.contributor.authorSantos, Vasco
dc.contributor.authorRamos, Paulo
dc.contributor.authorAlmeida, Nuno
dc.contributor.authorSantos-Pavón, Enrique
dc.date.accessioned2022-08-05T15:29:59Z
dc.date.available2022-08-05T15:29:59Z
dc.date.issued2020
dc.description.abstractThis study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related to wine tourism. The development of the scale follows the most recognised validated procedures. Data were collected from a total of 647 international wine tourists in the wine cellars of the two main fortified wine tourism regions visiting areas: Porto and Madeira. Structural equation modelling (SEM-AMOS) was used as the main analysis and validation tool. The resulting 18-item wine experience scale comprises four major dimensions: (1) Wine storytelling, (2) wine tasting excitement, (3) wine involvement, and (4) winescape. All these showed reliable and validated indicators. This new scale presents a valid new tool to better measure and evaluate experiences in a wine tourism setting. This study o ers a broad range of use for academics, managers, planners, and practitioners. It shows how a new measurement tool focused on the wine tourism experience in terms of several outcomes and applications, addressing important practical managerial implications, can have an impact on academic research. Most previous tourism scales still fail to measure the specifics of wine settings. This is the first scale that comprises the dimensions of experience with wine senses, applied in a relevant wine destination where research is still limited. The results are relevant in boosting the increasingly recognized awareness of Portugal as wine tourism, as well as bringing experience scales to the body of knowledge.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSantos, V.; Ramos, P.; Almeida, N.; Santos-Pavón, E. Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists. Sustainability 2020, 12, 8055. https://doi.org/10.3390/su12198055pt_PT
dc.identifier.doi10.3390/su12198055pt_PT
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.8/7525
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relationCentre for Tourism Research, Development and Innovation
dc.relation.publisherversionhttps://www.mdpi.com/2071-1050/12/19/8055pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectScale validationpt_PT
dc.subjectWinescapept_PT
dc.subjectWine involvementpt_PT
dc.subjectSEMpt_PT
dc.subjectWine storytellingpt_PT
dc.subjectWine tasting excitementpt_PT
dc.titleDeveloping a wine experience scale: A new strategy to measure holistic behaviour of wine touristspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.issue19pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume12pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameSantos
person.familyNameCASTANHEIRA ALMEIDA
person.givenNameVasco
person.givenNameNUNO MIGUEL
person.identifier.ciencia-id6511-4924-B351
person.identifier.orcid0000-0002-3535-9377
person.identifier.scopus-author-id57197847924
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication134920b3-0ea3-41a5-94ba-aa7cfdd620fd
relation.isAuthorOfPublication7db82778-20a1-49fe-b821-a4846c1f6a41
relation.isAuthorOfPublication.latestForDiscovery7db82778-20a1-49fe-b821-a4846c1f6a41
relation.isProjectOfPublication3a88203b-72d3-43e6-b11e-2805fe8b1821
relation.isProjectOfPublication.latestForDiscovery3a88203b-72d3-43e6-b11e-2805fe8b1821

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