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The transformative impact of the circular economy on marketing theory

2023Journal article Open access
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dc.contributor.authorMostaghel, Rana
dc.contributor.authorOghazi, Pejvak
dc.contributor.authorLisboa, Ana
dc.date.accessioned2023-12-05T19:51:10Z
dc.date.available2023-12-05T19:51:10Z
dc.date.issued2023
dc.descriptionAcknowledgment: The authors are grateful for the anonymous reviewers' and editors' dedication, time, and commitment to advancing scholarly discourse. This paper is partially financed by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project “UIDB/04928/2020”.pt_PT
dc.description.abstractThe circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories. This article rigorously investigates marketing theory and practice in the CE, identifies the challenges of marketing in the CE, and introduces a new definition of marketing and additional stimulus in the marketing mix. Further, the article provides theoretical and managerial implications.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMostaghel, R., Oghazi, P., & Lisboa, A. (2023). The transformative impact of the circular economy on marketing theory. Technological Forecasting and Social Change, 195. https://doi.org/10.1016/j.techfore.2023.122780pt_PT
dc.identifier.doihttps://doi.org/10.1016/j.techfore.2023.122780pt_PT
dc.identifier.issn0040-1625
dc.identifier.urihttp://hdl.handle.net/10400.8/9001
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relationCentre of Applied Research in Management and Economics
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S0040162523004651pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCircular Economypt_PT
dc.subjectMarketingpt_PT
dc.subjectStrategypt_PT
dc.subjectTheorypt_PT
dc.subjectTheory-in-usept_PT
dc.subjectCircular Business Modelpt_PT
dc.titleThe transformative impact of the circular economy on marketing theorypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre of Applied Research in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04928%2F2020/PT
oaire.citation.startPage122780pt_PT
oaire.citation.titleTechnological Forecasting and Social Changept_PT
oaire.citation.volume195pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameLisboa
person.givenNameAna
person.identifier.ciencia-idC810-07A5-272D
person.identifier.orcid0000-0001-9568-5724
person.identifier.ridN-2657-2013
person.identifier.scopus-author-id40761616000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication.latestForDiscovery9e3a7661-8ed9-4945-b2e6-0d54d7d10663
relation.isProjectOfPublication4c5aa29d-4b03-4713-8f40-08b3bbfd88d7
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