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Os espiões no Eixo Lisboa-Estoril-Cascais durante a Segunda Guerra Mundial – Storytelling como base de um projecto conceptual de produto de turismo digital e tradicional
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O presente projecto tem como objectivo criar um produto turístico inovador tendo por base a história e as estórias bem como o património edificado do território Lisboa–Estoril–Cascais, inspirado no papel que Portugal desempenhou com contexto da espionagem ao longo do período da Segunda Guerra Mundial. A proposta centra-se na criação de produto um turístico de vertente digital e paralelamente de vertente tradicional. Este está alicerçado na utilização do Storytelling e consequentemente no Storydoing enquanto ferramentas de comunicação e diferenciação pela construção de narrativas. O produto é composto pelo formato digital – (Turismo Digital) permitindo ser usufruído desde logo pelo “Viajante” de qualquer parte do mundo, no seu ponto de origem, sendo denominado “Land of Spies” (nome e marca) e onde este, toma contacto “virtual” com o destino, o território, o edificado, a história de acontecimentos e personagens, e as estórias sucedâneas desses acontecimentos no período 1939-1945 – WWII. É também um produto de Turismo Tradicional, onde o incoming ao território se torna efectivo, e que assume o nome e marca “SpySpotter”. Nesta vertente, o Viajante outrora Digital, agora já Turista e no território, pode percorrer uma “rota” ou “itinerário” dos locais, conhecer os espaços físicos onde a acção aconteceu
e os personagens históricos. Paralelamente usufruir de todas as componentes sensoriais dos territórios como a luz e a cor, cheiros, paladares e sabores, onde se incluem a gastronomia e vinhos, e mesmo o tacto, tudo isto ao longo da sua estadia. Todos os locais a visitar estarão identificados e terão elementos estéticos de comunicação pensados para serem instagramaveis, directamente ligados aos acontecimentos históricos passados, desenvolvendo narrativas imersivas, participativas e experienciáveis, pois, o turista agora estando no destino é um Spyspotter em busca do mundo dos espiões, isto combinando a vertente digital e a física. O projecto demonstra o potencial da integração entre o turismo cultural, o turismo de memória, o turismo enogastronómico e a inovação digital na valorização cultural e na promoção e incoming dos destinos. Assim, este produto turístico diferenciador é uma articulação entre narrativas históricas, tecnologias digitais e experiências memoráveis no território. Simultaneamente reforçam a atractividade e visibilidade do destino, com impacto cultural, educativo e promocional de comunicação através dos variados meios pessoais de social de media dos turistas pela sua instagramabilidade, transformando a herança da espionagem em Portugal num recurso turístico distintivo. Pode ainda num futuro abrir novas ofertas como será o caso do Porto e as redes de espionagem também aí existentes, e mesmo novos destinos turísticos em territórios de baixa densidade como o interior Norte e Centro e o Alentejo, com as minas do Volfrâmio ou as rotas de fuga e evasão da europa ocupada conduzidas pelo SOE – Special Operations Executive, e o, MI9 – Military Intelligence, Section 9.
This project aims to create an innovative tourism product based on history, stories and the built heritage of the Lisbon–Estoril–Cascais territory, inspired by the role that Portugal played in the context of espionage during the Second World War. The proposal focuses on developing a dual product: one digital and the other traditional. It is grounded in the use of storytelling, and consequently storydoing, as tools for communication and differentiation through the construction of narratives. The digital format (Digital Tourism) allows the “traveller” to engage with the product from anywhere in the world, even before visiting the destination. Under the brand Land of Spies, visitors are introduced virtually to the destination, the territory, the built heritage, the history of events and characters, and the stories surrounding them between 1939 and 1945 – WWII. The traditional format (SpySpotter) is designed for those who physically travel to the territory. Here, the former digital traveller becomes a tourist who can follow a “route” or “itinerary” through the locations, experience the physical spaces where the action took place and encounter historical characters. At the same time, the tourist enjoys the sensory components of the territory – its light and colour, scents, tastes and flavours, including gastronomy and wines, and even tactile dimensions – throughout their stay. All the sites to be visited will be identified and accompanied by communication elements designed to be “instagrammable”, directly linked to the historical events, and developed as immersive, participatory and experiential narratives. Once in the destination, the tourist becomes a SpySpotter in search of the world of spies, combining the digital and physical dimensions. The project demonstrates the potential of integrating cultural tourism, memory tourism, wine and gastronomy tourism, and digital innovation to enhance cultural valorisation and destination promotion. This distinctive tourism product articulates historical narratives, digital technologies and memorable territorial experiences. At the same time, it strengthens the attractiveness and visibility of the destination, with cultural, educational and promotional impact, amplified through tourists’ personal and social media channels by virtue of its “instagrammability”, transforming Portugal’s espionage heritage into a unique tourism resource. In the future, this concept may be extended to other offers, such as the city of Porto and its espionage networks, as well as new tourism destinations in low density regions like Northern and Central Portugal and the Alentejo. These could include the tungsten mines or the escape and evasion routes from occupied Europe led by the SOE – Special Operations Executive and MI9 – Military Intelligence, Section 9.
This project aims to create an innovative tourism product based on history, stories and the built heritage of the Lisbon–Estoril–Cascais territory, inspired by the role that Portugal played in the context of espionage during the Second World War. The proposal focuses on developing a dual product: one digital and the other traditional. It is grounded in the use of storytelling, and consequently storydoing, as tools for communication and differentiation through the construction of narratives. The digital format (Digital Tourism) allows the “traveller” to engage with the product from anywhere in the world, even before visiting the destination. Under the brand Land of Spies, visitors are introduced virtually to the destination, the territory, the built heritage, the history of events and characters, and the stories surrounding them between 1939 and 1945 – WWII. The traditional format (SpySpotter) is designed for those who physically travel to the territory. Here, the former digital traveller becomes a tourist who can follow a “route” or “itinerary” through the locations, experience the physical spaces where the action took place and encounter historical characters. At the same time, the tourist enjoys the sensory components of the territory – its light and colour, scents, tastes and flavours, including gastronomy and wines, and even tactile dimensions – throughout their stay. All the sites to be visited will be identified and accompanied by communication elements designed to be “instagrammable”, directly linked to the historical events, and developed as immersive, participatory and experiential narratives. Once in the destination, the tourist becomes a SpySpotter in search of the world of spies, combining the digital and physical dimensions. The project demonstrates the potential of integrating cultural tourism, memory tourism, wine and gastronomy tourism, and digital innovation to enhance cultural valorisation and destination promotion. This distinctive tourism product articulates historical narratives, digital technologies and memorable territorial experiences. At the same time, it strengthens the attractiveness and visibility of the destination, with cultural, educational and promotional impact, amplified through tourists’ personal and social media channels by virtue of its “instagrammability”, transforming Portugal’s espionage heritage into a unique tourism resource. In the future, this concept may be extended to other offers, such as the city of Porto and its espionage networks, as well as new tourism destinations in low density regions like Northern and Central Portugal and the Alentejo. These could include the tungsten mines or the escape and evasion routes from occupied Europe led by the SOE – Special Operations Executive and MI9 – Military Intelligence, Section 9.
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Palavras-chave
Storytelling Turismo Digital Turismo Tradicional Turismo Cultural e de Memória Promoção Turística Rotas Turísticas