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Orientador(es)
Resumo(s)
The International Business Environment (IBE) is argued to be the essential
context for international business (IB) studies and the distinguishing factor
from other management studies, and from studies of large scale enterprises.
In this paper we argue for a greater environmental focus and illustrate how
and how much the IBE has been included in published IB research. While
extant research has often taken a uni-dimensional view, which has been
mostly anchored in the cultural environment, we suggest that: (a) there is a
need to developed more uni-and multi-dimensional environmental constructs,
(b) a more holistic view of the IBE provides richer insights on the actual
complexity that underlies IB research. Future conceptual and empirical studies
that provide more comprehensive models of the IBE that overcome the usual
"everything out there" are warranted.
Descrição
Palavras-chave
International business environment IB research Trends Content analysis
Contexto Educativo
Citação
FERREIRA, Manuel Portugal; LI, Dan; GUISINGER, Stephen - Is the international business environment the actual context for IB research? globADVANTAGE Working Paper. N.º 2 (2007), p. 1-35.
Editora
Instituto Politécnico de Leiria. globADVANTAGE - Center of Research in International Business & Strategy