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O Impacto da Digitalização nas Pequenas e Médias Empresas
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O presente relatório, desenvolvido no âmbito do Mestrado em Finanças Empresariais, descreve o estágio curricular realizado na Hiperclima – Central de Distribuição Térmica de Portugal, S.A., em Leiria, entre outubro de 2024 e abril de 2025. O estágio decorreu na Direção Administrativa Financeira e incluiu tarefas de natureza financeira, complementadas por um projeto de digitalização orientado para a modernização de processos administrativos e financeiros.
A digitalização assume um papel crescente no desenvolvimento das Pequenas e Médias Empresas (PME), influenciando a competitividade e a capacidade de adaptação ao mercado. Neste contexto, o relatório centra-se na análise do impacto da transformação digital, destacando oportunidades e desafios da sua adoção.
O trabalho inclui a caracterização da empresa, descrição das tarefas desenvolvidas no âmbito do estágio e a análise do projeto de digitalização, apoiada em ferramentas como as 5 Forças de Porter, PESTEL e SWOT. A avaliação recorreu a dados financeiros internos e informação setorial, articulando evidências qualitativas e quantitativas.
Na análise crítica discutem-se os resultados obtidos e as aprendizagens adquiridas, evidenciando a relevância prática do estágio e o contributo da digitalização como fator estratégico para a competitividade. O projeto demonstrou ganhos de eficiência, transparência e agilidade nos processos, reforçando a capacidade de resposta da empresa às exigências do mercado.
This report, developed within the scope of the Master’s Degree in Corporate Finance, describes the curricular internship carried out at Hiperclima – Central de Distribuição Térmica de Portugal, S.A., in Leiria, between October 2024 and April 2025. The internship took place in the Administrative Financial Department and included financial tasks complemented by a digitalization project aimed at modernizing administrative and financial processes. Digitalization plays an increasingly relevant role in the development of Small and Medium Enterprises, influencing their competitiveness and adaptability to the market. In this context, the report focuses on analysing the impact of digital transformation, highlighting both the opportunities and challenges of its adoption. The work comprises the characterization of the company, a description of the tasks performed during the internship, and the analysis of the digitalization project, supported by frameworks such as Porter’s Five Forces, PESTEL, and SWOT. The evaluation relied on internal financial data and sectoral information, combining qualitative and quantitative evidence. The critical analysis discusses the results achieved and the lessons learned, emphasizing the practical relevance of the internship and the contribution of digitalization as a strategic factor for competitiveness. The project demonstrated gains in efficiency, transparency, and agility in processes, strengthening the company’s responsiveness to market demands.
This report, developed within the scope of the Master’s Degree in Corporate Finance, describes the curricular internship carried out at Hiperclima – Central de Distribuição Térmica de Portugal, S.A., in Leiria, between October 2024 and April 2025. The internship took place in the Administrative Financial Department and included financial tasks complemented by a digitalization project aimed at modernizing administrative and financial processes. Digitalization plays an increasingly relevant role in the development of Small and Medium Enterprises, influencing their competitiveness and adaptability to the market. In this context, the report focuses on analysing the impact of digital transformation, highlighting both the opportunities and challenges of its adoption. The work comprises the characterization of the company, a description of the tasks performed during the internship, and the analysis of the digitalization project, supported by frameworks such as Porter’s Five Forces, PESTEL, and SWOT. The evaluation relied on internal financial data and sectoral information, combining qualitative and quantitative evidence. The critical analysis discusses the results achieved and the lessons learned, emphasizing the practical relevance of the internship and the contribution of digitalization as a strategic factor for competitiveness. The project demonstrated gains in efficiency, transparency, and agility in processes, strengthening the company’s responsiveness to market demands.
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Digitalização Pequenas e médias empresas Eficiência operacional Competitividade