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Competências e Estratégias para um Negócio de Design
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Em formação avançada, o modo como os estudantes interagem com a complexidade, com a mudança e com os seus pares, influencia a forma como veem o mundo assim como adquirem o conhecimento. O objetivo desta experiência foi motivar os estudantes da UC de Design e Estratégia, do mestrado de Design de Produto da ESAD.cr, através de sessões de aprendizagem ativa. O desafio foi promover encontros com gestores de negócios de design, para identificar competências estratégicas implementadas ao longo da experiência profissional.
Realizaram-se três encontros, em ambiente de atelier na ESAD.cr, com recurso a imagens digitais e a produtos das empresas. Os diálogos produziram informação pertinente, sobre a qual os estudantes refletiram e avaliaram, através de questionário.
Da análise dos resultados, os estudantes reconhecem as vantagens no contacto com os empresários de design e identificaram quais são as estratégias mais favoráveis a aplicar num negócio de design.
In advanced training, the way students interact with complexity, with change and with their peers, influences the way they see the world, as well as acquire knowledge. The objective of the study was to motivate students through active learning, in the UC of Design and Strategy, of the Product Design master’s degree at ESAD.cr. The challenge was to promote meetings with CEOs (designers) with the aim of identifying the skills of these professionals and the strategies implemented throughout their professional experience. Three meetings were held in an atelier environment using digital images and company products. The dialogues produced pertinent information, on which the students reflected and evaluated through a questionnaire. The results demonstrate that students recognize the advantages of contacting managers of design companies and have identified the most favorable strategies to apply in a design business.
In advanced training, the way students interact with complexity, with change and with their peers, influences the way they see the world, as well as acquire knowledge. The objective of the study was to motivate students through active learning, in the UC of Design and Strategy, of the Product Design master’s degree at ESAD.cr. The challenge was to promote meetings with CEOs (designers) with the aim of identifying the skills of these professionals and the strategies implemented throughout their professional experience. Three meetings were held in an atelier environment using digital images and company products. The dialogues produced pertinent information, on which the students reflected and evaluated through a questionnaire. The results demonstrate that students recognize the advantages of contacting managers of design companies and have identified the most favorable strategies to apply in a design business.
Descrição
Palavras-chave
Negócio de Design Competências Estratégias Colaboração Active Learning Design Business Skills Strategies Collaboration
Contexto Educativo
Citação
Fernandes, I. (2023). Competências e Estratégias para um Negócio de Design. In Projetos de Inovação Pedagógica. SKILLS4FUTURE: INNOVATIVE PRACTICES, 109-116. Leiria, Portugal: Instituto Politécnico de Leiria. ISBN: 978-989-35257-9-1
Editora
Instituto Politécnico de Leiria