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Publicação
The Impact of the Employer's Brand Image on Knowledge Sharing
Orientador(es)
Resumo(s)
Knowledge Sharing is a key driver of firm performance, but it relies on
firm’s ability of retaining its most capable human resources and creating workercentered
environments to encourage the open sharing and use of all forms of
knowledge. Attracting the right people through brand image and creating the
conditions for employees to live the company in a passionate way, with high trust
and commitment (with high team cohesion), will lead to a more long-term
orientation thus allowing for increased Knowledge sharing (tacit and explicit).
Through a case-study based approach, using data from a Portuguese company
with 302 employees, we analyzed the impact of the employer's brand image on
knowledge sharing mediated by team cohesion and long-term employee
orientation. The results of the model tested through PLS-SEM showed that brand
image produces effects on knowledge sharing. These effects are mediated
through the decisive role of team cohesion.
Descrição
Palavras-chave
employer brand image team cohesion long term orientation knowledge sharing
Contexto Educativo
Citação
Editora
ACPI