Loading...
Publication
Relatório de estágio no Selina
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.43 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Dentro de uma organização, a comunicação interna é uma necessidade de elevada criticidade, nomeadamente para a gestão e coordenação das operações diárias. A comunicação é ainda uma ferramenta fundamental para estabelecer internamente um ambiente agradável e influenciar positivamente a imagem global da empresa. Do ponto de vista da hotelaria, a comunicação interna é crucial para a gestão de empreendimentos turísticos sendo assim decisiva para alcançar os objetivos previamente definidos.
Para que haja uma comunicação interna eficaz é necessária uma boa gestão dos recursos humanos. Nesse mesmo sentido e ao longo dos anos o departamento dos recursos humanos das organizações passou a ser um departamento estratégico e central, resultando uma vantagem competitiva para essas mesmas empresas.
Selina não se caracteriza por ser uma cadeia hoteleira, mas sim uma marca e estilo de vida nómada. Os hotéis como o Selina, que oferecem alojamento confortável com serviços básicos, espaços cowork com todas as comodidades necessárias para garantir um bom ambiente de trabalho e ainda várias atividades para entreter nas horas vagas são a opção perfeita para os nómadas digitais pois têm tudo num só sítio.
Na cultura Selina os empregados não são simples trabalhadores, os colaboradores são parte de um movimento, contribuindo significativamente para a experiência vivida no Selina.
As novas gerações de viajantes procuram experiências autênticas e envolvimento social. O Selina representa um modelo perfeito para as tendências da hotelaria e uma matriz a ser seguida pelos futuros empreendedores assim como outras unidades hoteleiras já existentes.
Ao longo dos nove meses de estágio realizado no âmbito do mestrado em Gestão e Direção Hoteleira pela Escola Superior de Turismo e Tecnologia do Mar, analisámos os problemas entretanto identificados na unidade hoteleira, tendo sido proposto algumas ações que pensamos serem importantes para a comunicação interna entre trabalhadores, de forma a tornar o ambiente de trabalho mais motivador, produtivo e leve.
Within an organization, internal communication is a highly critical need, namely for the management and coordination of daily operations. Communication is also a fundamental tool for establishing a pleasant internal environment and positively influencing the company's global image. From the hospitality industry’s point of view, internal communication is crucial for the management of tourist resorts and is therefore decisive to achieve the previously defined goals. To have effective internal communication, it is necessary to have good management of human resources. In this same sense and throughout the years, the human resources department of organizations has become a strategic and central department, resulting in a competitive advantage for those same companies. Selina is not characterized by being a hotel chain, but rather a nomadic brand and lifestyle. Hotels like Selina, which offer comfortable accommodation with basic services, coworking spaces with all the necessary amenities to ensure a good working environment, and various activities to entertain in their spare time are the perfect option for digital nomads as they have everything in one place. In Selina’s culture, employees are not simply workers, employees are part of a movement, contributing significantly to the lived experience at Selina. New generations of travellers are looking for authentic experiences and social engagement. The Selina represents a perfect model for hotel trends and a matrix to be followed by future developers as well as other existing hotel units. During the nine months of the internship carried out as part of the Masters in Hotel Management and Direction by the School of Tourism and Technology of the Sea, we analyzed the problems identified in the hotel unit, and proposed some actions that we think are important for the internal communication between workers, to make the work environment more motivating, productive, and light.
Within an organization, internal communication is a highly critical need, namely for the management and coordination of daily operations. Communication is also a fundamental tool for establishing a pleasant internal environment and positively influencing the company's global image. From the hospitality industry’s point of view, internal communication is crucial for the management of tourist resorts and is therefore decisive to achieve the previously defined goals. To have effective internal communication, it is necessary to have good management of human resources. In this same sense and throughout the years, the human resources department of organizations has become a strategic and central department, resulting in a competitive advantage for those same companies. Selina is not characterized by being a hotel chain, but rather a nomadic brand and lifestyle. Hotels like Selina, which offer comfortable accommodation with basic services, coworking spaces with all the necessary amenities to ensure a good working environment, and various activities to entertain in their spare time are the perfect option for digital nomads as they have everything in one place. In Selina’s culture, employees are not simply workers, employees are part of a movement, contributing significantly to the lived experience at Selina. New generations of travellers are looking for authentic experiences and social engagement. The Selina represents a perfect model for hotel trends and a matrix to be followed by future developers as well as other existing hotel units. During the nine months of the internship carried out as part of the Masters in Hotel Management and Direction by the School of Tourism and Technology of the Sea, we analyzed the problems identified in the hotel unit, and proposed some actions that we think are important for the internal communication between workers, to make the work environment more motivating, productive, and light.
Description
Keywords
Comunicação organizacional Comunicação interna Gestão de Recursos Humanos Hotelaria Selina