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Turismo Municipal em Coruche: O papel da Autarquia nos Eventos e na Promoção Digital
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O presente relatório de estágio insere-se no plano de estudos do Mestrado em Marketing e Promoção Turística da Escola Superior de Turismo e Tecnologia do Mar (ESTM) do Instituto Politécnico de Leiria. O estágio foi realizado na Câmara Municipal de Coruche, especificamente no Serviço de Turismo e Organização de Eventos, totalizando 1 620 horas. Esta experiência foi uma excelente oportunidade para aplicar, em contexto profissional, os conhecimentos adquiridos durante o mestrado, com foco especial no marketing digital e na promoção turística num ambiente institucional. O principal objetivo foi desenvolver competências práticas em comunicação turística, participando ativamente no planeamento, apoio e execução de eventos, além de criar conteúdos digitais e materiais de comunicação. Foram utilizadas ferramentas de design e prototipagem para desenvolver suportes gráficos, o que ajudou a fortalecer a identidade
visual da autarquia. Além das tarefas, surgiu um desafio específico: melhorar o site turístico de Coruche e criar um microsite dedicado à programação de eventos. Este desafio se destacou como
uma das iniciativas mais inovadoras do estágio, ressaltando a importância da presença digital na valorização e promoção de destinos turísticos de menor escala. A experiência foi fundamental para aprimorar habilidades práticas, cultivar um olhar crítico e sugerir soluções inovadoras. Além disso, ressaltou a importância do marketing digital e dos eventos como ferramentas estratégicas para promover o turismo no município de Coruche.
The present internship report is part of the study plan of the Master’s Degree in Marketing and Tourism Promotion at the Escola Superior de Turismo e Tecnologia do Mar (ESTM) of the Polytechnic Institute of Leiria. The internship took place at Coruche Municipality, specifically in the Tourism and Events Organization Service, totaling 1,620 hours. This experience was an excellent opportunity to apply, in a professional context, the knowledge acquired during the master’s degree, with a particular emphasis on digital marketing and tourism promotion in an institutional environment. The main objective was to develop practical skills in tourism communication actively participating in the planning, support, and execution of events, as well as creating digital content and communication materials. Design and prototyping tools were used to develop graphic materials, which contributed to strengthening the municipality’s visual identity. In addition to these tasks, a specific challenge emerged: improving Coruche’s tourism website and creating a microsite dedicated to the events program. This challenge stood out as one of the most innovative initiatives of the internship, highlighting the importance of digital presence in enhancing and promoting small-scale tourism destinations. The experience was fundamental in improving practical skills, cultivating a critical perspective, and proposing innovative solutions. Furthermore, it emphasized the importance of digital marketing and events as strategic tools to promote tourism in the municipality of Coruche.
The present internship report is part of the study plan of the Master’s Degree in Marketing and Tourism Promotion at the Escola Superior de Turismo e Tecnologia do Mar (ESTM) of the Polytechnic Institute of Leiria. The internship took place at Coruche Municipality, specifically in the Tourism and Events Organization Service, totaling 1,620 hours. This experience was an excellent opportunity to apply, in a professional context, the knowledge acquired during the master’s degree, with a particular emphasis on digital marketing and tourism promotion in an institutional environment. The main objective was to develop practical skills in tourism communication actively participating in the planning, support, and execution of events, as well as creating digital content and communication materials. Design and prototyping tools were used to develop graphic materials, which contributed to strengthening the municipality’s visual identity. In addition to these tasks, a specific challenge emerged: improving Coruche’s tourism website and creating a microsite dedicated to the events program. This challenge stood out as one of the most innovative initiatives of the internship, highlighting the importance of digital presence in enhancing and promoting small-scale tourism destinations. The experience was fundamental in improving practical skills, cultivating a critical perspective, and proposing innovative solutions. Furthermore, it emphasized the importance of digital marketing and events as strategic tools to promote tourism in the municipality of Coruche.
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Autarquia Estratégias de comunicação Marketing Digital Promoção turística Turismo de Eventos