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The perception of tourists regarding the use of social networks to choose and book a hotel

2021Conference object Open access
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dc.contributor.authorSousa, Ana Elisa
dc.contributor.authorPais, Sónia
dc.contributor.authorViana, Ana Sofia
dc.date.accessioned2022-06-01T08:34:59Z
dc.date.available2022-06-01T08:34:59Z
dc.date.issued2021
dc.description.abstractThe internet, and in particular social networks, has transformed the relationship between the consumer and the hotel industry, increasingly imposing itself as an alternative to traditional means in choosing and booking a hotel. The hotel sector, recognizing the importance of social networks, has increased its commitment in promoting its services through them. The main objective of this study is to verify the perception of the consumer regarding the use of social networks to choose and book a tourist accommodation. Our research is based on data from a quantitative online survey, with a descriptive and inferential analysis of the data collected. The findings reveal that the importance of hotel establishments being present online is unavoidable today, as the analysis of information collected online about accommodations, user comments, as well as publications made by influencers, are a decisive factor when choosing and book a hotel establishment.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSousa, A.E., Pais, S., & Viana, A.S. (2021). The perception of tourists regarding the use of social networks to choose and book a hotel. Proceedings Book – XII International Tourism Congress (ITC’20), 27-28 October 2020, University Feevale, Brazil. https://itc.citur-tourismresearch.com/proceedings-book-itc20/pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.8/7219
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherCITURpt_PT
dc.relation.publisherversionhttps://itc.citur-tourismresearch.com/proceedings-book-itc20/pt_PT
dc.subjectSocial mediapt_PT
dc.subjectTourismpt_PT
dc.subjectHospitalitypt_PT
dc.subjectTravel Planpt_PT
dc.titleThe perception of tourists regarding the use of social networks to choose and book a hotelpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage73pt_PT
oaire.citation.startPage63pt_PT
oaire.citation.titleITC20 - International Tourism Congress,12th, University Feevale, Brazil, October 27-28, 2020pt_PT
person.familyNameSousa
person.familyNamePais
person.familyNameViana
person.givenNameAna Elisa
person.givenNameSónia
person.givenNameAna Sofia
person.identifier.ciencia-id9015-3548-07E9
person.identifier.ciencia-id5019-B8B4-1E45
person.identifier.ciencia-id8A14-7102-8E11
person.identifier.orcid0000-0002-0710-8829
person.identifier.orcid0000-0003-2834-2267
person.identifier.orcid0000-0002-0187-619X
person.identifier.ridK-7902-2018
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication002ef781-df45-439a-bb7c-58009b1a5d01
relation.isAuthorOfPublication47836870-8ba6-41a7-9dfb-b4b8db896b68
relation.isAuthorOfPublication8e6e71f9-baff-445c-9613-28fb0c8e313b
relation.isAuthorOfPublication.latestForDiscovery47836870-8ba6-41a7-9dfb-b4b8db896b68

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