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Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?

2021Journal article Restricted access
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dc.contributor.authorFerreira, Alcina Gaspar
dc.contributor.authorFernandes, Maria Eduarda
dc.date.accessioned2021-07-05T13:42:09Z
dc.date.available2021-07-05T13:42:09Z
dc.date.issued2021
dc.description.abstractThis research contributes to the understanding of sustainable brands loyalty by evaluating con sumers’ perceptions of different communication tools. An online consumer survey collected 441 valid responses and partial least square structural equation modeling was applied to analyze data. Results reveal that ecolabels consciousness contributes to create a sustainable brand image and to develop environmental consciousness, whereas perceived advertising spend does not. Also, loyalty to sustainable brands is influenced by consumers’ environmental consciousness but not by sustain able brands image. Our findings suggest that environmental consciousness is crucial to develop sustainable brands loyalty, reinforcing the importance of consumers’ environmental education.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAlcina Gaspar Ferreira & Maria Eduarda Fernandes (2021): Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?, Journal of Marketing Theory and Practice, DOI: 10.1080/10696679.2021.1882864pt_PT
dc.identifier.doi10.1080/10696679.2021.1882864pt_PT
dc.identifier.issn1944-7175
dc.identifier.urihttp://hdl.handle.net/10400.8/5861
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationCentre of Applied Research in Management and Economics
dc.subjectEcolabelpt_PT
dc.subjectSustainabilitypt_PT
dc.subjectEnvironmental consciousnesspt_PT
dc.subjectBrand loyaltypt_PT
dc.titleSustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?pt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre of Applied Research in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04928%2F2020/PT
oaire.citation.endPage17pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Marketing Theory and Practicept_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameGaspar Ferreira
person.familyNameFernandes
person.givenNameAlcina
person.givenNameMaria Eduarda
person.identifier.ciencia-id5415-BCD1-7FF1
person.identifier.ciencia-idAC13-ED97-A1C0
person.identifier.orcid0000-0002-5119-5827
person.identifier.orcid0000-0001-6584-0412
person.identifier.scopus-author-id57191744568
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication4db6bf33-8fbf-43c5-b14c-75a606ad8783
relation.isAuthorOfPublication.latestForDiscovery04f923dd-4270-4336-b526-5c0e2c170de1
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