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The Use of Social Networks as a Strategic Tool: The Case of Cuca Monga Discos and Its Presence on TikTok

2024-11-30Book part Open access
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datacite.subject.fosCiências Sociais::Economia e Gestão
datacite.subject.sdg12:Produção e Consumo Sustentáveis
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
dc.contributor.authorLobo, Rafaela
dc.contributor.authorMartins, Susana
dc.contributor.authorCarvalho, Milena
dc.contributor.authorAbreu, António
dc.contributor.authorCastro, Maria João
dc.contributor.authorSantos, Eleonora
dc.contributor.authorBranca, Ana
dc.date.accessioned2025-12-04T21:24:39Z
dc.date.available2025-12-04T21:24:39Z
dc.date.issued2024-11-30
dc.descriptionPart of the book series: Lecture Notes in Networks and Systems (LNNS,volume 858).
dc.description.abstractThe increased presence of brands and organizations on digital social networks has led to the need to understand and characterize their strategies and engagement with the public. The present study is an exploratory-descriptive investigation based on a literature review and the analysis of alternative metrics with the general objective of knowing how the publisher Cuca Monga Discos used TikTok between 2019 and 2022. It is assumed that engagement and participation are essential for the cultural industry hence the importance of promoting an environment of interaction between actors on social networks. It is concluded that the publisher uses Tik Tok and interactivity strategies and that adopting strategies that actively encourage followers to interact more will be beneficial.eng
dc.description.sponsorshipThis work is financed by Portuguese national funds through FCT – Fundação para a Ciência e Tecnologia, under the project UIDB/05422/2020; This work is financed by National Funds through FCT – Foundation for Science and Technology, within the scope of the project UIDB/04059/2020
dc.identifier.citationLobo, R. et al. (2025). The Use of Social Networks as a Strategic Tool: The Case of Cuca Monga Discos and Its Presence on TikTok. In: Carvalho, J.V., Abreu, A., Ferreira da Costa, E., Vázquez-Justo, E., Viguera Figueroa, H. (eds) Perspectives and Trends in Education and Technology. ICITED 2024. Lecture Notes in Networks and Systems, vol 858. Springer, Cham. https://doi.org/10.1007/978-3-031-74751-9_22
dc.identifier.doi10.1007/978-3-031-74751-9_22
dc.identifier.isbn9783031747502
dc.identifier.isbn9783031747519
dc.identifier.issn2367-3370
dc.identifier.issn2367-3389
dc.identifier.urihttp://hdl.handle.net/10400.8/14898
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature
dc.relationCenter of Organizational and Social Studies of Polytechnic of Porto
dc.relation.hasversionhttps://link.springer.com/chapter/10.1007/978-3-031-74751-9_22
dc.relation.ispartofLecture Notes in Networks and Systems
dc.relation.ispartofPerspectives and Trends in Education and Technology
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectSocial networks
dc.subjectDigital Communication
dc.subjectNetwork Society
dc.subjectDigital Transformation
dc.titleThe Use of Social Networks as a Strategic Tool: The Case of Cuca Monga Discos and Its Presence on TikTok
dc.typebook part
dspace.entity.typePublication
oaire.awardTitleCenter of Organizational and Social Studies of Polytechnic of Porto
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05422%2F2020/PT
oaire.citation.endPage248
oaire.citation.startPage238
oaire.citation.titlePerspectives and Trends in Education and Technology (ICITED 2024)
oaire.citation.volume858
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameSantos
person.givenNameEleonora
person.identifier.ciencia-id321B-D068-1CB4
person.identifier.orcid0000-0003-4693-0804
person.identifier.scopus-author-id56903606100
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication68e18938-f060-47d1-b0b8-4ca1f2e47dbe
relation.isAuthorOfPublication.latestForDiscovery68e18938-f060-47d1-b0b8-4ca1f2e47dbe
relation.isProjectOfPublication4d37d0db-1411-4053-925b-a9595e6d0aae
relation.isProjectOfPublication.latestForDiscovery4d37d0db-1411-4053-925b-a9595e6d0aae

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