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Publication
O perfil do visitante de São Martinho do Porto e estratégias para o desenvolvimento do destino
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 7.32 MB | Adobe PDF |
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Abstract(s)
Os destinos de Sol e Mar são dos maiores geradores de receitas em Portugal. O facto de o país se encontrar numa localização considerada perfeita na Europa e no mundo permite o desenvolvimento de vários tipos de turismo, em particular o turismo Sol e Mar. A área de estudo escolhida para esta investigação, localiza-se em zona costeira, mas não detém o reconhecimento de destino turístico, apesar de receber elevados números de turistas e visitantes todos os anos. Propõe-se, assim, a análise do perfil do turista de São Martinho do Porto e elaboração de estratégias para o desenvolvimento do destino.
A metodologia utilizada e o plano estabelecido foram importantes para o desenvolvimento de todo o projeto que permitiu investigar e conhecer SMP compreendendo a essência de definir o tipo de turista e visitante que aqui se encontra. Além disso, permitiu perceber que esta área apresenta potenciais para desenvolvimento económico, sustentável e ambiental, necessitando da definição de um rumo estratégico. Neste sentido, a presente dissertação foi trabalhada com esses dois mesmos objetivos, findando em hipóteses e estratégias com base em benchmarking e na consolidação da opinião do turista e visitante bem como no que a área detém. O estudo elaborado detetou a necessidade de existir um modelo que defina quem é o turista residencial, por se verificar falta de consenso na definição do conceito; ambiciona-se que esta análise possa servir de base para a criação do mesmo. Este estudo permitiu concluir que esta área pode adquirir o estatuto de destino turístico.
Sun and Sea destinations are the most revenue generators in Portugal. The fact that the country is in a position considered perfect not only in Europe but in the world, allows the development of many types of tourism, particularly Sun and Sea Tourism. The chosen area for this investigation is in a coastal zone but it doesn’t get the recognition of a tourist destination, despite receiving a considerable high amount of tourists and visitors all year round. This study aims to analyse the tourist profile of São Martinho do Porto, and elaborate development strategies for this destination. The methodology and the organized plan were important for the whole project because they allowed us to investigate and get to know SMP, understand its essence, and define the kind of tourist and visitor that you can find here. It also allowed to understand the potential of this area for economic, sustainable, and environmental development, leading to the definition of a strategic direction. Following this idea, the present dissertation was developed to meet these two goals, leading to hypotheses and strategies based on benchmarking, the opinion of the tourists and visitors, and the value of the area. The investigation detected the need for a model that defines who is the residential tourist, given the fact that a unique definition of this concept could not be found and there is no consensus on it; additionally, it is hoped that this analysis might serve as a basis for its definition. Lastly, this study allowed to conclude that the area can be named a tourist destination.
Sun and Sea destinations are the most revenue generators in Portugal. The fact that the country is in a position considered perfect not only in Europe but in the world, allows the development of many types of tourism, particularly Sun and Sea Tourism. The chosen area for this investigation is in a coastal zone but it doesn’t get the recognition of a tourist destination, despite receiving a considerable high amount of tourists and visitors all year round. This study aims to analyse the tourist profile of São Martinho do Porto, and elaborate development strategies for this destination. The methodology and the organized plan were important for the whole project because they allowed us to investigate and get to know SMP, understand its essence, and define the kind of tourist and visitor that you can find here. It also allowed to understand the potential of this area for economic, sustainable, and environmental development, leading to the definition of a strategic direction. Following this idea, the present dissertation was developed to meet these two goals, leading to hypotheses and strategies based on benchmarking, the opinion of the tourists and visitors, and the value of the area. The investigation detected the need for a model that defines who is the residential tourist, given the fact that a unique definition of this concept could not be found and there is no consensus on it; additionally, it is hoped that this analysis might serve as a basis for its definition. Lastly, this study allowed to conclude that the area can be named a tourist destination.
Description
Keywords
Turismo sol e mar Turismo de natureza Turismo residencial Turista Visitante