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- Sustainability Communication in Rural Tourism: Website Content Analysis, in Viseu Dão Lafões Region (Portugal)Publication . Pato, Maria Lúcia; Duque, Ana SofiaIn the last few years, the relationship between tourism and sustainability has been con-solidated. In the context of rural tourism, this connection is even stronger given the environmental specificities and the natural framework of this type of tourism. To achieve sustainability behaviors, it is crucial that rural tourism lodgings communicate their essence, as well the products and experiences available for tourists. This because it is a common practice for visitors to look for more information on the internet about where they will be staying, before booking their tourist experience. The main objective of this study is the analysis of the information provided by rural tourism lodgings, through their websites, regarding sustainability issues. The territory selected for the development of this study is the Portuguese Viseu Dão Lafões Region, located in the center of Portugal. Based on other studies, the methodology includes a content analysis, conducted on 39 rural tourism lodging websites. The results show that some improvements are needed, to clarify and emphasize the message about sustainable practices, in these rural lodgings. Some practical recommendations are provided, that can be adapted to these rural tourism lodgings, or others.
- Tourist satisfaction: an analysis of tourists visiting historic centres in PortugalPublication . Duque, Ana Sofia; Carvalho, Paulo; Almeida, NunoAchieving tourist satisfaction is one of the main goals of destinations, companies and managers in the field of tourism. To better understand this key concept, we have studied other associated constructs that we call antecedents and consequences, such as tourist motivations, quality of experience and loyalty to the destination. It was decided to achieve the proposed goals by conducting questionnaire surveys with nonresident tourists in Portugal over the three high tourist season months, which are regarded as June, July and August. The sample was collected in five of Portugal’s main historical centres, namely, Porto, Coimbra, Lisbon, Évora and Faro. With this study it was possible to confirm that the level of satisfaction of tourists, who visit historic centers in Portugal, is very high. It was also possible to verify the existing connection between the various constructs developed in the research, through the hypothesis test.